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Monthly Archives: August 2011

Daryl Hannah arrested at protest

August 31, 2011

US actress Daryl Hannah s 007 Daryl Hannah arrested at protest

You have freedom of speech in America…but it always seems you can still get arrested for it…or should we say quietly removed from the streets. Daryl Hannah arrested? You go girl…tell them what’s on your mind… still I like her style and courage to stand up for what she believes in …instead of standing home or sitting in a bar …drinking and complaining about how America is going down the toilet…Are we still Americans?

Pass it on,

Dr Anthony

 


poweredbyguardian Daryl Hannah arrested at protestThis article titled “Daryl Hannah arrested at protest” was written by Ben Quinn and agencies, for The Guardian on Tuesday 30th August 2011 20.34 UTC

Actor Daryl Hannah has been arrested in front of the White House along with other environmental protesters who oppose a planned oil pipeline from Canada to the US Gulf Coast.

The sit-in on Tuesday involved dozens of activists campaigning against the Keystone XL pipeline which would go through six states to refineries in Texas.

Before she was arrested, Hannah said the protesters want to be free from dependence on fossil fuels and that she hoped Barack Obama will not give way to oil lobbyists.

The actor sat down on the pavement near the White House and refused orders from US Park Police to move.

TransCanada, a major energy corporation, says on its website that the $13bn (£7.98bn) Keystone pipeline system will play an important role in linking a secure and growing supply of Canadian crude oil with the largest refining markets in the US, “significantly improving North American security supply”.

Hannah, who made her name in films of the1980s such as Blade Runner, Splash, Roxanne, Wall Street and Steel Magnolias, has been arrested in the past for environmental causes.

She and Nasa climate scientist James Hansen were among 31 people arrested in June 2009 as they protested against mountaintop removal mining in southern West Virginia.

On that occasion, all were released after being charged with impeding traffic and obstructing an officer after they blocked a road near a Massey Energy subsidiary’s coal processing plant.

Police forcibly removed her from a tree in Los Angeles in 2006 as she was trying to prevent the demolition of a community farm which had become a cause celebre among other Hollywood figures.

 

 Daryl Hannah arrested at protest Daryl Hannah arrested at protest

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Daegu 2011 Competition 100m Final

August 29, 2011

Unfortunately for Bolt…he gets disqualified on the “False Start Rule” At Daegu 2011 competition 100 m he had support from the beginning. He had claimed earlier that he never had false starts during competition. Well there’s always a first time for all of us….including Mr. Bolt himself.

Pass it on,

Dr Anthony

logo smaller with star Daegu 2011 Competition 100m Final

10 Top Tips for Effective Marketing

August 29, 2011

 

By Jay Allyson at http://www.articlesbase.com

Nearly all internet marketing professionals use video as one of the core methods for marketing their business. Video grabs people’s attention far more quickly and effectively than text, audio or photographs. Making a short video can capture a thousand words and pictures and helps to get across your personal brand and lifestyle.</p>
<p>Research your top keyword phrases and use these in your upload descriptions and titles. It’s important to stand out in the crowd on video channels and search engines. Aim your headlines at capturing the imagination regarding your topic. So don’t be dull – test out curiosity, shock or fun tactics for getting those download clicks.</p>
<p><em>These ten tips aim to help you create short, attractive, effective videos based on solid keywords that convert and that stand the test of time. </em></p>
<p><strong>First of all, get set up.</strong></p>
<p>When you’re starting out, it’s ok to just use your webcam. This is what I’ve used in this video for illustration. You can see it’s not great, but it does the job. It will give you the opportunity to practice while you’re honing your presentation skills before you fork out for a camcorder. When you’re ready, you can buy an inexpensive digital video recorder, like say the Flip and a tripod and you’ll be set up to rock and roll.</p>
<p>Make sure you take your videos in well-lit conditions. Inside your office you’ll need decent lighting, or you can whip out your camera when you’re out and about. It makes for a much more interesting back drop.</p>
<p><em>OK. So now let’s go through each of my TOP 10 TIPS for creating and using videos to market your business.</em></p>
<p><strong>TIP 1: Keep your videos short</strong></p>
<p>Whether you’re loading videos on YouTube or just putting them up on your website or blog, it’s really important to keep them short. Just 5 or 6 minutes is really all that’s needed. It’s just enough for introducing yourself to people that may not know you yet. In fact, YouTube.com will not accept videos over 10 minutes. I guess that’s a maximum for all kinds of reasons that make sense.</p>
<p>If needed, you can of course break longer topics up into a series of smaller videos, which you could market as a series – see tip 10.</p>
<p><strong>TIP 2: Post videos on your sales pages</strong></p>
<p>You can use video on your sales page to introduce the main benefits of your product or business opportunity. You might even put a very short video on your landing page or capture pages. It can help to orientate visitors and to highlight the main points of your regular, written sales letter. People often want to listen or watch an explanation rather than read a whole long story. And let’s face it, sales letter are becoming more and more alike these days, with everyone using what they think it ‘good sales copy’ to draw buyers in and provide proof and testimonials.</p>
<p>So you can use videos to introduce yourself and what you represent, to demonstrate your product or an explanation, and talk about how easy it is to get started and to get in touch with you personally. Often what we prefer is to hear it from the horse’s mouth.</p>
<p><strong>TIP 3: Choose your keywords carefully</strong></p>
<p>This is really important tip, because it will affect how your video gets picked up by the search engines and other internet ‘bots’ that seek out content. If you’re loading your videos onto YouTube then it’s really important that you allow people to find those videos. So if they are putting in words or phrases into a search box like google, yahoo, msn or on YouTube itself, you need to ensure your video shows up.</p>
<p>Pick keywords that will attract the right kind of traffic and leads – research like crazy to find out what your prospects are looking for – and then use a keyword tool to identify long tail keywords that you can really dominate. Make sure you headline and description includes your main keywords.</p>
<p>Getting this right is critical because it will help people again to find your video when they type in those keywords and over time will mean you get ranked higher. Doing this research and tracking click thrus (CTR) and conversions will help you secure your most cost-effective keywords and keyword phrases.</p>
<p>For example, if you pick a long tail keyword such as “find online marketing coach in uk” (use exact match or phrase match), there may not be many searches but when there are, you should find your video comes up high.</p>
<p>Once you find a set of keywords that are fit-for-purpose, make sure your video answers those questions, give visitors solutions to what they were searching for, make things crystal clear. (With the above example, you’d certainly want to introduce yourself as coming from the UK. Make a different video for any other countries you might want to target.)</p>
<p><strong>TIP 4: Have a clear purpose & structure</strong></p>
<p>Your keywords will help make sure you target your video on the right purpose before you start. Keep on topic and provide value – unique value if possible – and the videos will convert much better for you.</p>
<p>Write down a structure – a set of headings – for what you’re going to cover, so you don’t waffle on. Have a script if necessary (but be careful you don’t appear to be reading from it and not looking at the camera, see tip 5!) So be very clear what is the focus for each video and have a list in front you. It really does help you to stay on topic and to present things in a logical flow.</p>
<p>For example, if your video is on the topic of using video to market your business… don’t go too far off on a tangent and start talking about blogging or SEO. If there’s a link (see tip 9), make the point and move on. Those links will provide you ideas for other topics and you can mention in your video that you have another video specifically on that related topic. So in my video about making videos, I would mention about putting your video or a link to it on your blog, and then tell them about my other video on using blogs to market your business.</p>
<p><strong>TIP 5: Look at the camera</strong></p>
<p>The aim here is to connect with your audience, both in the topic you choose and the content but also in your communication style. Remember you are talking to people – real live people. What are their needs and wants, hopes and fears.</p>
<p>With regards to presentation, stick your list of headings right next to the camera. This way, you’ll stay looking in the camera at all times, rather than looking away at a screen on down at your notes. This gives you a far better connection with your audience.</p>
<p>A video made from the heart can come across as far more authentic than a skillful, broadcast-like production. So don’t worry if you’re not up to TV presenter standards. Just be yourself and enjoy the opportunity to reach out to people in a different way than using text copy.</p>
<p><strong>TIP 6: Create a clear call to action</strong></p>
<p>You should create one very clear offer and call to action. It’s very important that people know exactly what to do as a result of watching your video. What is your most wanted response (MWR)? Don’t confuse visitors with lots of options and different offers. Focus on the single most wanted response.</p>
<p>So it might be you want them to visit your website. You can provide your domain link. For example, your can add your web address (URL) as a title on your video, so that’s it’s showing throughout or comes up at the start or at the end. Make sure it’s there for sufficient time for people to write it down or put it in their browser.</p>
<p>Alternatively, you can put your video up next to a sign up box – linked to your email marketing – and you clearly ask them to opt in, more than once. Provide an incentive, such as a free report or further video coaching resources. And clearly say “just put your information in the box on the right… and you’ll get instant access to…”.</p>
<p><strong>TIP 7: Encourage comments on your video</strong></p>
<p>One of the best things about video is that it’s very personal, social medium. So the more you can link into other social activities, the more exposure you’ll get. So if you’re posting your video on YouTube or your blog, make sure you enable comments. Allow visitors to enter comments about your video, add their own tips or advice. The more people that are talking about your video and passing it on, the more buzz you’ll create. Visitors may return to your page to see who has commented since their last comment. There may accumulate a whole list of tips that have been created by your niche community, prompted by your initial video post.</p>
<p><strong>TIP 8: Write articles, forum posts and blog & emails about your video</strong></p>
<p>Write a short article (500 words – like this one) on the same topic as your video. Then create a short blog post that links to your article and/or video. Have a link on your blog to your video, send people watching on your video back to your blog or capture page.</p>
<p>If you have a list of existing contacts and subscribers, send them an email with information about your new video you just posted up. Ask them to pass it on to their contacts and lists. This can help with the viral process and get your video out beyond your own marketing circle of influence. You may have joint venture (JV) partners and could send them a personal email asking for some feedback on your video and if they’d like to make any joint offers or provide a free report. They may even blog about your video or send out an email to their list or include it in their regular newsletter or digest.</p>
<p>This relates to tip 8 in many ways. It’s about linking different marketing on a single, focused topic and ultimately setting up many different entry routes into your marketing or sales funnel, using the linkages and relationships you have already built up.</p>
<p><strong>TIP 9: Make linkages with other content, social sites </strong></p>
<p>Use the social sites to jump start the viral effect. One of the mistakes newbie marketing make is they spend a lot of time creating videos, or writing articles and blog posts, even twittering and don’t make enough linkages between these. Yet they often don’t unleash the true power of social marketing and they totally lose out on getting more leads out of their efforts.</p>
<p>Creating links between other marketing you’re doing helps with the viral effect, and you’ll get more leads than just the sum from the individual components – they work in synergy. So you need to link to and embed your video into social media sites, like Twitter, Facebook, MySpace, etc. Integrate icons for sharing tools, like Digg, StumbleUpon etc to allow visitors to pass your link onto to their contacts.</p>
<p>Make those integrations really work and the momentum will really build up on your marketing activities.</p>
<p><strong>TIP 10: Use time twice by re-purposing and repackaging your videos</strong></p>
<p>Finally, following on from tips 8 & 9… put your videos on a DVD or CD and give it away for free in exchange for their contact details or other call to action (see tip 6). If you create 10 videos on different marketing topics, you would have a neat series of using internet strategies to market your business. For example, one video would be on using videos to market your business. A second might focus on using twitter, another on article marketing, using blogs, pay-per-click, and so on.</p>
<p>You can use your 10 video series in different ways. You can offer a ‘boot camp’ via email; subscribers receive an email explanation with a link to your video and/or full article each day or week. You could create a microcontinuity programme over 10 or more weeks; subscribers pay a monthly fee to get their package each week. You might simply create a webpage with links to the full set of videos on your opt-in thank you page.</p>
<p>How about creating a physical DVD product as a “free plus shipping” offer for subscribing members or as a ClickBank product for affiliates to market. You’d need to create or buy some attractive graphics. You could even include an upgrade for the set of associated articles you have written.</p>
<p>People like to get a physical product in the post. You can follow up subscribers whose addresses you have with postcard marketing, sendoutcards.com/jayd for a free gift account, and start bringing in offline methods to complement your online marketing.</p>
<p>To summarise… your video marketing checklist: Short – Focused – Clear offer – Complemented – Linked – Viral – Repurposed</p>
<p><em>Were these tips useful? </em></p>
<p><em>More advice, coaching & resources on my personal site at <a href=”http://www.jayallyson.com/”>www.jayallyson.com</a></em></p><p>Article Source: <a href=”http://jayallyson.articlesbase.com/marketing-tips-articles/10-tops-tips-for-effective-video-marketing-for-your-business-1856680.html” title=”10 Tops Tips For Effective Video Marketing For Your Business”>http://jayallyson.articlesbase.com/marketing-tips-articles/10-tops-tips-for-effective-video-marketing-for-your-business-1856680.html</a></p>
<strong>About the Author</strong><br />
<p>Jay Allyson</p>
<p>Pro Marketing Master Consultant</p>
<p><a href=”http://www.GetRichLifestyle.com”>www.GetRichLifestyle.com</a></p>
<p>I’m an Internet Marketing Coach and Home Business Owner. Teaching People To Make $100-$250k in 12 Months. Family Strategy .. Love my Freedom .. Dream Lifestyle</p>

Ebola: the solution may be in sight

August 28, 2011

Colorized transmission el 007 Ebola: the solution may be in sight

Research advancements into the understanding of the Ebola virus and eventually a cure will no doubt lead way to other many discoveries. Science is at the verge of a flood of discoveries that will change the destiny of medicine forever.


poweredbyguardian Ebola: the solution may be in sightThis article titled “Ebola: the solution may be in sight” was written by Robin McKie, for The Observer on Saturday 27th August 2011 23.06 UTC

One of the world’s most feared pathogens, the Ebola virus, has a key structural weakness that could be vital in developing drugs to treat the fevers it triggers, US researchers announced in Nature last week. The group say they have bred mice that produce low levels of a protein known as Niemann-Pick C1 which transports cholesterol inside cells. The mice then survived exposure to Ebola, which causes a haemorrhagic fever, and to a cousin pathogen, the Marburg virus.

“This research identifies a critical cellular protein that the Ebola virus needs to cause infection and disease,” said one of the lead scientists in the project, Sean Whelan of Harvard Medical School. “It also improves chances that drugs can be developed that directly combat Ebola infections,” he said.

Ebola fever was first detected by doctors in the 1970s in villages along the Ebola river in the Democratic Republic of Congo and is usually fatal in humans. There have been at least two dozen Ebola outbreaks in Africa though doctors still do not know exactly how the virus is spread. There are no vaccines or drugs to fight it.

The virus is known to interfere with the cells that line the interior surfaces of blood vessels and with the process of blood coagulation. As a result, it causes blood vessel walls to become damaged and to rupture.

The new research announced at Harvard is therefore extremely important. It indicates that the protein Niemann-Pick is used by the Ebola virus to get deep inside cells. “This virus needs this protein,” said Kartik Chandran, of Albert Einstein College of Medicine in New York. “Mice that have less of this protein are very resistant to being killed by Ebola and the Marburg virus.”

Crucially, Chandran has also been involved in work that led to the discovery, in 2005, of a compound that has demonstrated considerable promise in being able to block the Niemann-Pick protein in human cells, according to a separate paper that was published in Nature last week. “Essentially, this compound can block infection by the virus,” said Chandran.

The compound has not yet been tested in mice, and would still need to show it is effective in non-human primates. Chandran said blocking Niemann-Pick in the long term would probably cause illness.

The researchers involved in the studies say they are very optimistic that the new understanding they have built up about the behaviour of the Ebola virus and the means by which it gets into cells may eventually lead to treatments. However, they acknowledge it will take many years, and possibly even a decade of further research and studies, before treatments would be available for human use.

 

 Ebola: the solution may be in sight Ebola: the solution may be in sight

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Dr Dillner’s health dilemmas: should I give up fizzy drinks?

August 27, 2011

A glass of cola 007 Dr Dillners health dilemmas: should I give up fizzy drinks?

It is a challenge for newly diagnosed diabetics to make the necessary changes in their diets to manage their health. No one likes to be told what they should or shouldn’t eat, especially after years of indulging the finer foods of life. If you are beginning to limit colories in the hope of controlling your sugar levels, a good place to start is eliminating all pop drinks (I won’t mention the brand names here…)…drink water,milk,green tea ,etc . The battle on diabetes is won by making small adjustments and avoiding those foods with a high glucose index…live longer…live happier..health matters..

Pass it on,

Dr Anthony

logo smaller with star Dr Dillners health dilemmas: should I give up fizzy drinks?


poweredbyguardian Dr Dillners health dilemmas: should I give up fizzy drinks?This article titled “Dr Dillner’s health dilemmas: should I give up fizzy drinks?” was written by Luisa Dillner, for The Guardian on Monday 22nd August 2011 20.00 UTC

The problem

On a hot day do you reach for a cool can of Coke or a glass of water, and does it matter? Obesity (the body doesn’t seem to regulate its appetite in response to calories in drinks so the sugary drinks are extra calories), dental caries and an increase in diabetes are uncontested risks of drinking sugary fizzy drinks. Fatty livers and pancreatic cancer have also more recently been linked to a hefty intake of sugary, fizzy drinks (up to four cans a day) by researchers, but the studies are not conclusive.

Those of us watching our weight, meanwhile, may have switched to diet drinks, which contain artificial sweeteners, some many hundreds of times sweeter than natural sugars, but without the calories. Coca-Cola’s website says Diet Coke, Coke Zero and Lilt Zero contain aspartame and acesulfame-K. Slimline drinks such as Schweppes slimline Canada Dry ginger ale contain a blend of aspartame and saccharin.

The dilemma

Aspartame has been dogged by controversy ever since it was approved as a food additive over 35 years ago. A report in the Daily Mail last week said that the European Food Safety Authority (EFSA) is being asked to bring forward a safety review of it by members of the European parliament following a Danish study showing an increase in premature births in mothers drinking diet drinks and research showing cancer growth in mice who were fed aspartame.

The EFSA will report in 2012 instead of 2020 but has already said these recent studies have not made them change their opinion on aspartame’s safety. Yet anti-aspartame activists have long claimed it causes brain tumours, multiple sclerosis, blindness, headaches, depression and birth defects. The cause, they say, may be that the body metabolises aspartame by breaking it down to toxic substances, namely methanol and then formaldehyde (which bodies are pickled in at medical school for dissection purposes) and formic acid. But the amounts of these metabolites are small. The US Food and Drug Administration (FDA) says you would need to drink 21 cans of diet sodas a day to approach the recommended safe limit for aspartame and its metabolites.

Aspartame has been cleared as safe in the US and Europe, but you may think there’s no smoke without fire. Some supermarkets stopped using aspartame in their own branded diet products a decade ago. If there is even a whisper of a health scare about a drink you don’t need shouldn’t you opt for a healthier, cheaper alternative such as tap water?

The solution

Don’t be scared by health scares, some of which are urban myths. We don’t absorb aspartame and, as a letter to the Lancet said in 1999, almost all the adverse reports across many websites are anecdotal. The letter pointed about that while a 330ml can of diet coke would provide 20mg of methanol, the same amount of fruit juice would yield 40mg. The FDA said that aspartame was “one of the most thoroughly tested and studied food additives the agency has ever approved”. The National Cancer Institute in the US says that there is no clear evidence that any of the artificial sweeteners commonly available are associated with an increased risk of cancers in humans.

But these drinks are not good for you. By drinking them you displace those with nutritional value such as milk (essential for healthy bones and teeth) and fruit juice. The UK Food Standards Agency has launched a pilot study to test individual sensitivity to aspartame. In the meantime you should avoid fizzy drinks with sugar because they have nothing to redeem them except their taste, and only drink diet ones on a limited basis.

 

 Dr Dillners health dilemmas: should I give up fizzy drinks? Dr Dillners health dilemmas: should I give up fizzy drinks?

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Is Anybody Looking? Duet of Puppets

August 24, 2011

Pretty funny duet of puppets singing about their first time milking a cow…well that was my first thought…everything has a double meaning…I will leave it up to your immagination….if you want more go to   http://www.professorpuppet.com is anybody looking?

 

Pass it on,

Dr Anthony

Yepod.com 

 

How an Ohio university made $1m through its venture capital fund

August 22, 2011

Researcher 008 How an Ohio university made $1m through its venture capital fund

More universities should follow this example of an Ohio university…every venture is risky but the reward can be immense. Such an investments would most probably be more  likely with larger universities. I am sure it is more easily said than done…for universities already over-burden by operating costs to take a leap of faith into the future.

Pass it on, 

Dr Anthony

logo smaller with star How an Ohio university made $1m through its venture capital fund


poweredbyguardian How an Ohio university made $1m through its venture capital fundThis article titled “How an Ohio university made $1m through its venture capital fund” was written by Debbie Andalo, for guardian.co.uk on Monday 22nd August 2011 10.02 UTC

When did the university decide to establish a venture capital fund?

Almost a decade ago, in 2002.

Why?

We wanted to establish funds to move preliminary, but exciting, advances to a stage where they could attract follow-on private capital and/or industrial support and to provide to our faculty a resource that would enable continued translation and development and spur entrepreneurial culture. We also wanted to attract external entrepreneurs to the region and university by providing early funding opportunities that could cover a year or two of the operational expense of a start-up enterprise such as salaries.

What did you hope it would achieve?

That it would inspire cultural change and boost our reputation in terms of the impact the university’s research activities had on the region and nation. Direct financial return from the fund was not an intended outcome.

Do most US universities have similar funds?

It’s a practice that is becoming much more prevalent. They are typically, universities that are what we term “large, research institutions”, executing $100 million or more in terms of externally funded research.

How much did the fund have when it was launched and where did the money come from?

Three million dollars came direct from the institution. Within one year the university secured an additional $1m through a state-level economic development program. We did not raise funds through limited partners or donors.

How did you go about setting it up?

It was managed by university employees. Its oversight – including the decision to make an investment – was comprised of seven university employees. Two from the technology transfer office (TTO); the vice-president for research and technology management; three others from the finance and administration leadership, including the CFO and treasurer and the provost.

How is it managed today?

The fiduciary responsibility is held by the seven-member board. Its day-to-day operations are managed by the technology transfer office (TTO) who are entrusted to elucidate and promote potential funding vehicles; ensure due diligence and negotiate the ultimate investment contract. They also have to track progress and oversee the commercial vehicles post-investment.

How much money has the fund made since it was established?

Less than $1m has been returned to the university since the fund made its first investment in 2003; however, of the eight for-profit vehicles in which the fund has invested, seven have garnered follow-on institutional capita.

Where does the profit go?

The money is redistributed to the account, hopefully affording the fund to remain constant.

What about its running costs?

The costs are borne through the central operations funding and staffing of the TTO and are not charged to the fund.

How do you decide what to back?

There are three criteria for eligibility – the vehicle must have an active license from the university; it must not have previously received dilutive financing and a C-level entrepreneur – typically a “CEO” – must represent the vehicle. We also look for its ability to garner significant value increase via technical risk reduction and/or opportunity elucidation within one two years, allowing for a fund-raising event via strategic or investment capital that would continue development.

What happens if an academic has something which he or she wants the fund to back?

Simply present the idea to the TTO who, in the course of its diligence, will discern whether the opportunity should be considered for investment.

Does any of the income generated by an academic’s project go back to the academic?

Our faculty receive half of the net income stemming from the license agreement. The faculty do not share in the return from the direct investment; this return is returned to the CTV account.

How many schemes or projects has the fund backed?

Eight. Seven have been in the biomedical technology space, comprised of five medical device companies and two therapeutic firms. One investment was in a specialty materials company (nanotechnology platform).

What difference has the fund made to the university, the academics and the local economy?

Undoubtedly it’s boosted our profile. Regionally, it has served as a point of continued positive interaction with the local investment and entrepreneurial communities. Nationally, it has served as symbol of our contributions to economic development and has increased our eligibility and likelihood for success with regard to translational and commercialisation programs from foundations and federal funding programs.

What advice do you have for UK universities establishing their own venture capital funds?

Recognise that while early-stage capital is critical to advancing technologies, it is far from sufficient. Low-cost capital will neither fix flawed business opportunities, nor create value if proper management is not in place. Be very careful not to “lower the bar” for investments. Recognise the time it takes to return (likely exceeding eight years) in the early stage technology sector. Structure your fund to align with the venture capital continuum that you intend to utilise. Do not underestimate the potential institutional and personal conflicts of interest that will be created when funding university initiatives. While such conflicts are usually manageable and created for the rights reasons, they are of increasing public concern, particularly in the medical space.

This content is brought to you by Guardian Professional. To get more articles like this direct to your inbox, sign up for free to become a member of the Higher Education Network.

 

 How an Ohio university made $1m through its venture capital fund How an Ohio university made $1m through its venture capital fund

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Gamescom 2011: Lollipop Chainsaw – preview

August 22, 2011

Lollipop Chainsaw 005 Gamescom 2011: Lollipop Chainsaw – preview

Lollipop Chainsaw 007 Gamescom 2011: Lollipop Chainsaw – preview

A cheerleader killing zombies.Gamescom 2011..wow that is so wild and I sure a lot of gamers out there will be looking out for the release in 2012…but I suspect it will be ready for release during the Christmas holidays in 2011. The hero is a teenage cheerleader using all her skills to fight off zombies in every corner of a high school. Arms,legs,heads,heads,and more bloody body  parts flying every-where …I sure mom and dad won’t approve of this software…remember its make believe …don’t go psycho on us…there are more games coming…so stick around for the fun.

Pass it on,

Dr Anthony

Yepod.com 


poweredbyguardian Gamescom 2011: Lollipop Chainsaw – previewThis article titled “Gamescom 2011: Lollipop Chainsaw – preview” was written by Keith Stuart, for guardian.co.uk on Monday 22nd August 2011 13.10 UTC

Juliet Starling is a beautiful, popular cheerleader – the kind of idolised creature who provides the antagonist in every Hollywood teen flick. But in the latest third-person hack-’em-up from Grasshopper Manufacture, she is about to become the hero. A zombifying virus has hit the brilliantly named San Romero high school and the only way she’s going to escape is by harnessing her athletic skills – oh, and a chainsaw. The chainsaw is definitely going to come in handy.

Nowadays we know what to expect from Grasshopper founder Suda51. Violence, bizarre humour, punk music, some more bizarre humour. He is a sort of games industry combination of Roger Corman and Takeshi Kitano; he makes games about his own obsessions and seems to pay only fleeting attention to how others will interpret his works. How else can you explain Killer7, an action adventure game that’s essentially about split personality disorder? And this time the story has been co-written by cult director James Gunn, responsible for the likes of Tromeo and Juliet and sci-fi horror comedy Slither, so don’t expect anything as mundane as coherency to suddenly get in the way of a good evisceration.

In the Gamescom demo I saw, Juliet must navigate through the classrooms and corridors of her school, dismembering her undead peers. She has multiple chainsaw and pom pom attacks, as well as a handy dodge manoeuvre. And of course, all of these can be combined into a series of histrionic combos. Pull off enough of these in sequence (usually by manipulating and juggling zombie bodies) and a gauge in the bottom left of the screen fills up, giving access to the glorious special move roster. There are some belting executions: you can leapfrog over a zombie’s head then jam the chainsaw up between their legs, continuing the slicing trajectory until the blade bursts out the top of their skull, slicing your victim in half.

Everywhere, arms and heads are flying off, and bodies slump like discarded clothes. But this is no blood-red torture porn shocker. The clue is in that oxymoronic title, with its combination of sweet and deadly. In Lollipop Chainsaw, the visual style is comic book horror re-imagined as kawaii cute-fest; so decapitations are accompanied by rainbows, flying pink hearts and twinkling sounds. It shouldn’t work, but the slightly cell-shaded visuals and brash primary colour palette provide a sympathetic backdrop, while all the onscreen messages and HUD elements are in a grainy comic font. It’s a stylistic, hyper-kinetic smorgasbord of pan-global, pop culture references that draws its visual logic from the likes of Steve Ditko and Naoko Takeuchi. Who needs reality when you have illustration?

Amid the madness skulks a zombified teacher, Mr Fitzgibbon, who lumbers in shouting “no talking!” before trying to eviscerate you. He quickly becomes the centre of a mini-boss battle, picking up school desks and using them as makeshift shields against your flamboyant attacks. “Do you homework,” he growls, as you pom pom him from above. The only way to defeat him is to leap over his head and attack him with a special move from behind his desk. When you’ve finished with him, there will be no detention ever again.

We’re also shown a full boss battle against a zombie punk named Zed who works a Mohawk and tartan trousers combination, and lists his favourite bands as Black Flag and The Misfits. He looks like the sort of emaciated drug causality you might have spotted at Jane’s Addiction gigs in the late eighties. “I love the smell of dead cheerleader in the morning,” he whines in a cockney accent. His weapon is an electrified mike stand and the fight takes place on an under-lit disco dance floor. When you chainsaw him in half, he just pushes the two sections of his head together again with his bony hands. Instead, you need to chainsaw his mammoth stage amps in half; mammoth stage amps that, by the way, have a giant neon sign at the top, flashing the word “cocksucker” at you. For Suda51, subtlety is never the best policy. When he is eventually beaten, he cries and screams, the blood spurting from various dismemberments. “He’s such an emo,” Starling witheringly protests.

One of the criticisms levelled at Suda51′s previous Grand Guignol romp Shadows of the Damned, was that there was little gameplay substance beneath the ironic gore. Lollipop Chainsaw could well be another generic third-person slasher – and lord knows, we’ve seen enough zombie games recently. However, it seems as though there are multiple routes to take through the school (indicated by great big arrows shakily pointing at different doors), and it looks like there are uninfected pupils to rescue, bringing in a shepherding mechanic (no, that didn’t do Dead Rising any favours, but let’s see). Also, there’s the small matter of Nick Roulette, the talking decapitated head that Juliet has tied to her belt. What’s his role? Another joking accomplice, a la Johnson in Shadows of the Damned? They’re not saying just yet.

If the combat system is tight, if the visual imagination stays at this level and if the narrative pushes us along through the corridors of gore and rainbows, this is set to be another Grasshopper Manufacture title that you just have to experience for yourself.

Lollipop Chainsaw will be released on Xbox 360 and PS3 in 2012

 Gamescom 2011: Lollipop Chainsaw – preview Gamescom 2011: Lollipop Chainsaw – preview

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Yepod Marketing Video 4

August 21, 2011

Here’s another great video from Your Educational Podcast…share it with friends and family. I enjoyed the background music to this film..

Pass it on,

Dr Anthony

logo smaller with star Yepod Marketing Video 4 

 

Dr Dillner’s health dilemmas: should I limit my child’s mobile phone use?

August 19, 2011

A girl using a mobile pho 007 Dr Dillners health dilemmas: should I limit my childs mobile phone use?

Limit your child’s use of the mobile phone,television, and other activities that don’t stimulate physical and mental improvement. Your child’s health depends on you as the parent.

Pass it on,

Dr Anthony 


poweredbyguardian Dr Dillners health dilemmas: should I limit my childs mobile phone use?This article titled “Dr Dillner’s health dilemmas: should I limit my child’s mobile phone use?” was written by Luisa Dillner, for The Guardian on Monday 15th August 2011 20.00 UTC

The problem

If you have a child of 10 years old or more, chances are they’ll have a mobile phone. Maybe you gave it to them to keep safe, so you would know where they are, but mobile phones are not without their own risks. Not only can your children waste an enormous amount of time texting their friends instead of doing their homework, but mobile phones emit radiofrequency energy – a form of non-ionising electromagnetic radiation that is absorbed by the brain. Last month the World Health Organisation said that mobile phones could “possibly” be carcinogenic, putting them in category 2b (with other substances that “possibly” cause cancer such as car exhaust fumes, lead and coffee). Children, who will not have finished developing and therefore have thinner skulls, could absorb more of this radiofrequency energy than adults and be at a greater risk of developing brain tumours. This radiation is non-ionising radiation, which unlike ionising radiation from radon and x-rays has not consistently been linked to causing cancer.

The dilemma

Should you rip your child’s BlackBerry from his or her hands, mid instant-message session? Or if the evidence is inconclusive and the WHO says it’s only likely to cause as much harm as coffee, maybe mobile phones are relatively safe.

The WHO spent a week reviewing the evidence from 14 countries. Very little research exists on the effects of mobile phones on children. The largest study, the Interphone study found no evidence that mobile use increased the risk for gliomas and meningiomas (types of brain tumours). However a small proportion of people in the study who spent the most time on mobile phones did have a small increase in gliomas, reporting them to be on the same side of their head as they used their phones. However this could have been due to reporting bias, ie people may have mistakenly remembered which side of the head they held their phone against. It may take decades for a brain tumour to develop, so memories of phone use from way back can be unreliable, and studies may not have long enough follow-up periods to detect when brain tumours develop.

A study by the Swiss Tropical and Public Health Institute of children aged between seven and 19 found no difference in brain tumours in those using mobile phones and those without. The study looked at more than 350 people with brain tumours and tracked their mobile phone use. It was funded in part by mobile phone manufacturers, and critics have cited this as a potential for bias, as well as the fact that tumours can take many years longer than the time period of the study to develop. So far the incidence of brain tumours has not increased during this time of proliferation of mobile phones.

The solution

There is no evidence that mobile phones cause brain tumours, but that doesn’t mean there might not be, one day. Given that using mobile phones excessively can cause problems for your child – sleeping, doing their homework and being a social human being in the house – it makes sense to try to limit their use.

To reduce your child’s exposure to radiofrequency energy get them to text rather than phone (which they’re probably doing already) and to use hands-free so the phone is not pressed against their ears.

The latest advice from the chief medical officer in the UK was that children under the age of 16 should keep calls short and use their mobiles only for “essential purposes”. More evidence on the effects of mobile phones is being gathered. Cosmos, a large international study of mobiles and long-term health effects has been launched, which will enrol about 250,000 mobile users (they will be 18 and over) and track them for 20 to 30 years. An international study looking at children called Mobi-Kids has also kicked off in Spain. So at least you’ll know what to do about your grandchildren.

 

 Dr Dillners health dilemmas: should I limit my childs mobile phone use? Dr Dillners health dilemmas: should I limit my childs mobile phone use?

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Fifteen minutes’ exercise a day can boost life expectancy

August 17, 2011

Exercise 007 Fifteen minutes exercise a day can boost life expectancy

Get up fom the sofa and get going on an exercise program that will help reduce overall body fat and lower that cholesterol before you begin having health problems. I am sure you can 15 minutes a day in your busy schedule. Remember before starting any sort of exercise program consult your family physician and start slowly. Take control of your health and the payoff will be a longer enjoyable life with your loved ones.

Pass it on,

Dr Anthony

yepodcom2Logo1 150x150 Fifteen minutes exercise a day can boost life expectancy  


poweredbyguardian Fifteen minutes exercise a day can boost life expectancyThis article titled “Fifteen minutes’ exercise a day can boost life expectancy” was written by Maev Kennedy, for guardian.co.uk on Tuesday 16th August 2011 10.49 UTC

A cheering piece of research suggests that just 15 minutes of exercise a day – half the recommended amount in the UK – can boost life expectancy.

A study in Taiwan, reported in The Lancet, tracked more than 400,000 men and women over 12 years, and showed significant benefits from 15 minutes a day or 90 minutes a week of moderate exercise such as brisk walking. The UK government currently recommends that adults get 150 minutes of exercise a week.

The Taiwanese study found that compared with the inactive group in the study, the exercisers had a three-year longer life expectancy, and reduced their mortality risk by 14%.

Dr Chi-Pang Wen, lead author of the study, told ABC News that 30 minutes a day for five or more days a week remained the golden rule, but half that could still be very beneficial. “Finding a slot of 15 minutes is much easier than finding a 30-minute slot in most days of the week.”

The researchers also found that people who did some exercise tended to get a taste for it and do more – every additional 15 minutes reduced all cause death risks by another 4%.

England’s chief medical officer, Sally Davies, told the BBC the study would remind people there were many ways of getting exercise, “activities like walking at a good pace or digging the garden can count too”.

 Fifteen minutes exercise a day can boost life expectancy Fifteen minutes exercise a day can boost life expectancy

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Matt Damon for president? In US politics, they have seen crazier scripts

August 14, 2011

US actor Matt Damon found 007 Matt Damon for president? In US politics, they have seen crazier scripts

Sure why not? He has the ability and the passion that Americans are looking for…he says what is on his mind without sugar coating it…Americans look for someone they can relate to and they see that in Matt Damon…he is still a person you want to have on your side on the campaign road…good job Matt…say it without hesistation..

Pass it on,

Dr Anthony

yepodcom2Logo1 150x150 Matt Damon for president? In US politics, they have seen crazier scripts   


poweredbyguardian Matt Damon for president? In US politics, they have seen crazier scriptsThis article titled “Matt Damon for president? In US politics, they have seen crazier scripts” was written by Paul Harris in New York, for The Observer on Saturday 13th August 2011 23.06 UTC

Even in the increasingly wild world of American politics, it seemed an especially crazy idea: Matt Damon for president? After all, the handsome actor, whose boyish good looks belie the fact that he has just turned 40, is still best known for his early role in Good Will Hunting, where he played a working-class Bostonian.

Since then, he has won plaudits in Hollywood for solid work in films ranging from action flicks to Invictus, which told the story of post-apartheid South Africa’s rugby World Cup triumph.

So why is Damon’s name being mentioned in the context of the 2012 race for the White House and a possible liberal challenge to Barack Obama? The simple answer is to blame leftwing firebrand Michael Moore.

Moore, in a discussion with the liberal politics blog Firedoglake, raised the issue as he talked about his frustration with Obama, who many American leftists see as ignoring them while compromising with the Republican party. Moore called Damon’s political stances in recent years courageous and urged him to run, despite there being no hint from the actor himself that he would care to. In a nod to the acting past of two-time Republican President Ronald Reagan, Moore said: “The Republicans have certainly shown the way that when you run someone who is popular, you win. Sometimes even when you run an actor, you win.”

The suggestion quickly spread across the media, generating a lot of chuckles as well as predictable outrage from conservative pundits. But the suggestion showed two things that are not so easily dismissed. First, quietly and with impressive charm, Damon has emerged as an eloquent and fierce spokesman for a slice of liberal America. On everything from the Iraq war to education policy, he has been happy to take a stand and, rather than praise the president, he has come out publicly to say Obama has “mishandled his mandate”.

Second, it showed that America, more than any country in the world, has a fluid boundary between the worlds of entertainment and politics.

From Reagan to Clint Eastwood, Sonny Bono to Arnold Schwarzenegger and Al Franken and many more, the list of US actors and performers turned politicians is lengthy and even distinguished. “The kind of character that pursues an acting career in America is often the same kind of character that pursues a political career. You have to stand up and make people like you and be good on TV,” said Professor Robert Thompson, a popular culture expert at Syracuse University. So, Matt Damon for president? In 2012, almost certainly not. But one day? You never know.

Damon is certainly no shallow celebrity, long on good looks but short on brains. The Massachusetts native may have chosen Hollywood as a career, but he is not an actor picking causes with carefully staged press conferences on subjects that no one could dislike, such as stopping African famine.

Instead, Damon has lent his high profile name to the distinctly unfashionable cause of the Working Families Party. The WFP is an obscure leftwing political party that exists as a sort of pressure group in New York state on Democrats and leftists in order to pursue progressive ideals. Attaching your name to the WFP is about as far from trendy as any Hollywood celebrity could get. Yet Damon has been a passionate advocate for the party, appearing in a 2010 campaign video for them in which he urged New Yorkers to shun the Democrats and vote for the WFP as a genuine leftwing alternative.

Damon has won the hearts of many liberals by criticising Obama over policy issues, and standing up for teachers. Speaking at a recent Save Our Schools march in Washington, DC, he angrily denied a reporter’s suggestion that teachers were cosseted. “A teacher wants to teach. I mean, why else would you take a shitty salary, and really long hours, and do that job, unless you really love to do it?” he fumed. A video of the encounter went viral, with Damon being hailed a hero by teachers’ groups.

Damon, like Sean Penn with Haiti and George Clooney with Darfur, is one of the few big names who can genuinely say they are activists, not just celebrity brands attached to a good cause. He founded the H2O Africa Foundation, which later became Water.org and which aims to bring clean water to disadvantaged people. He has been involved with Darfur. “Matt Damon seems like a real person on these things. He’s running that whole water issue. That actually takes up a lot of his time,” said Richard Laermer, a celebrity expert and author of the book 2011: Trendspotting. On a host of issues Damon has eloquently and publicly spoken on subjects dear to liberal hearts. He has slammed the recent debt-ceiling deal struck by Obama and the Republicans and called for rich people like himself to be taxed more. He has spoken against the Iraq war.

Perhaps one should not be surprised; Damon is highly educated. Though he eventually dropped out to pursue an acting career, he went to Harvard, where he studied English. His mother – who introduced him at the teachers’ rally – is an education professor.

But, experts say, Hollywood has given him what is needed most: name recognition. “An actor has a precious thing in politics. People know who they are and they will pay attention when someone puts a microphone in front of them,” said Syracuse’s Thompson.

Indeed, that power can make a political career out of the unlikeliest of raw material. Look at how former pro wrestler Jesse Ventura became governor of Minnesota, or how comedian Franken became a senator from the same state and – perhaps most bizarre of all – how Schwarzenegger went from playing a killer robot from the future to being governor of California and responsible for one of the biggest economies on Earth.

The road between Hollywood and politics has also produced notable successes. Franken, a former stalwart of Saturday Night Live, has won plaudits for his seriousness as a politician. Schwarzenegger was seen as a joke when first elected, but he easily won a second term and became known for cutting-edge environmental policies. Most successful was Reagan, who went from a B-movie actor to being one of the most influential Republican presidents of the 20th century. Indeed, while most stars who dabble in public life are seen as “Hollywood liberals”, some of the most successful, such as Reagan and Schwarzenegger, have been conservatives.

But the road to political power is not always easy for an actor. On the liberal side of the aisle, Warren Beatty was mentioned as someone who might run for president but never did. And among Republicans, the name of Fred Thompson stands as a salutary lesson in the limits of power. Few people have blurred the lines between acting and politics as much as Thompson, who combined his acting career with becoming a senator from Tennessee. He has played a US president on TV but when he ran for the Republican nomination in real life in 2008, his attempt was a disaster.

So, while Americans are tolerant of actors who want to be politicians, they do not write them a blank cheque. “Celebrity can be a blessing or a curse. You are able to get people to listen to you, but you need to have something they want to hear,” said Robert Thompson.

 Matt Damon for president? In US politics, they have seen crazier scripts Matt Damon for president? In US politics, they have seen crazier scripts

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Dr Dillner’s health dilemmas: should I take antioxidant supplements?

August 12, 2011

Fruit is a good source of 007 Dr Dillners health dilemmas: should I take antioxidant supplements?

This controversy has been going on for years, whether or not supplements or antioxidants should be taken on a regular basis or simply allow our diets to be the sole determinant of our nutritional arsenal. There are many supporters and critics concerning the use and sell of nutritional supplements. Even the AMA would like to be able to control the entire vitamin industry and make the public believe that it’s solely to protect the consumer. The consumer has free will and sufficient access to research to make intelligent decisions about their health. So if you need a little extra vitamin C or D, take it knowing the safe doses.

Pass it on,

Dr Anthony

yepodcom2Logo1 150x150 Dr Dillners health dilemmas: should I take antioxidant supplements?    


poweredbyguardian Dr Dillners health dilemmas: should I take antioxidant supplements?This article titled “Dr Dillner’s health dilemmas: should I take antioxidant supplements?” was written by Luisa Dillner, for The Guardian on Monday 8th August 2011 20.00 UTC

Antioxidants are said by many to have almost magical powers – to reduce heart disease, strokes, cancers, arthritis, degeneration of the macula in the eye (causing loss of sight), Parkinson’s disease and Alzheimer’s disease. Last month, researchers from the Laboratory of Functional Foods in Madrid and the Linus Pauling Institute in America said antioxidants could even help people with fertility problems. But what are they? Oxidation – when a substance combines with oxygen – is a normal chemical process that occurs in our bodies, but as a byproduct it can produce free radicals – unstable molecules that can damage cells. Our bodies use antioxidants to limit the cell damage (called oxidative stress) that occurs, for example, when you’re digesting food, or exposed to smoke. Antioxidants include ascorbic acid (vitamin C), glutathione, lipoic acid, carotenes, vitamin E and coenzyme Q.

The dilemma: Antioxidants are found in a variety of fruit and vegetables (such as carrots, spinach, mushrooms, peppers, apples, oranges). But how can you be sure you’ve eaten enough, and that cooking hasn’t destroyed their ability to fight free radicals? Surely it’s better to take supplements that manufacturers say have the concentrated goodness of fruit and vegetables, without having to chew on the real things? Antioxidant supplements are taken by up to 10%of people in Europe and America, so how could they do any harm?

The solution: People who eat a fair bit of fruit and vegetables have reduced rates for heart disease and some cancers, but we don’t know for sure that it is actually the antioxidants in these foods that protect people. It would be great to be able to take a fruit or vegetable pill that reduced the risk of getting heart disease, diabetes and neurological diseases, but, of course, life is never that simple. In fact, you shouldn’t take supplements – because not only is there no good evidence they work, but there is some evidence they may be harmful.

This harm may be indirect – people who take supplements may see them as lucky charms and be cavalier with the rest of their lifestyle choices – or it may be that too many antioxidants are bad for you. The Cochrane Collaboration, an international group that sums up the evidence for health care interventions, says antioxidant supplements do more harm than good. Their review in 2007 looked at 68 trials, which included a total of over 232,000 people, looking at the effects of vitamins C, E, A or beta carotene. They found that people taking beta carotene or any of the vitamins were more likely to die during the study than those who did not.

Giving up smoking, reducing the amount of fried food you eat (frying produces free radicals that can damage cells) and regular exercise would all have more health benefits than popping supplements. But they all require effort and may be less palatable.

Laboratory research has been much more optimistic about the benefits of antioxidants than studies on real people. The researchers who said last month that antioxidants could help people with fertility studies admitted that studies on humans showed no such thing because they hadn’t been done. They had looked at animal and laboratory studies.

So rather than pay for pills, spend your money on a healthy diet that includes lots of fruit and vegetables – where there is good evidence for the health benefits.

 Dr Dillners health dilemmas: should I take antioxidant supplements? Dr Dillners health dilemmas: should I take antioxidant supplements?

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Mapping the body: pituitary gland

August 11, 2011

The pituitary gland circl 007 Mapping the body: pituitary gland

There’s a small gland located at the base of the brain,sitting in a small bone cavity that secretes hormones essential for hundreds of activities within the human body. When these hormones are released by the pituitary gland , they enter the blood directly. The field of medicine that deals with the disorders of glands and its treatment is called endocrinology. The pituitary gland is divided into a anterior lobe, intermediate lobe, and posterior lobe. The anterior lobe is responsible for releasing growth hormone,prolactin,ACTH,FSH,TSH, and LH. The intermediate lobe releases melanocyte-stimulating hormone that is important in determinating pigmentation of the skin. The posterior lobe releases ADH and oxytocin. The vocabulary above can be challenging for most of us but can be mastered in time, any questions should be directed to your family physician.

Pass it on,

Dr Anthony

yepodcom2Logo1 150x150 Mapping the body: pituitary gland   


poweredbyguardian Mapping the body: pituitary glandThis article titled “Mapping the body: pituitary gland” was written by Gabriel Weston, for The Guardian on Monday 8th August 2011 20.00 UTC

Only once did I waver in my desire to become a surgeon; when I briefly flirted with training as an endocrinologist – a doctor specialising in hormone diseases, including those affecting the pituitary gland.

Often referred to as “the master gland” because of the crucial role it plays in regulating other hormone- producing centres, the pituitary is no bigger than a pea. It sits in a small, bony cave at the base of the skull and is connected to a part of the brain called the hypothalamus by the pituitary stalk.

During my first month as a medical student, I met a lady with a rare disease caused by a tumour of the pituitary gland, who sparked in me a temporary obsession with acromegaly. The James Bond villain Jaws has the classic symptoms of this disorder; in which too much growth hormone produces excessive growth of the body’s soft tissues.

Parts of the face enlarge and the hands and feet become giant. Such obvious deformities are matched by abnormalities of the internal organs, including the heart and bowel. Although acromegaly can, in some cases, be treated with medicine or radiotherapy, my patient ended up having her pituitary tumour removed.

The neurosurgeon worked via the nostril, gaining access to the bony cave by tunnelling through the sphenoid sinus (a bony cavity of the skull). The dangers are enormous because the gland sits among the optic nerves and the arteries supplying and draining blood from the brain; any slip of the hand could result in a patient’s immediate blindness or death.

 Mapping the body: pituitary gland Mapping the body: pituitary gland

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Rise of the Planet of the Apes goes box office bananas in first weekend

August 10, 2011

Rise of the Planet of the 007 Rise of the Planet of the Apes goes box office bananas in first weekend

The first time I ever saw “Planet of the Apes” it was with the actor Charlton Heston and that film was made in 1968. In 1970 we had “Benealth the Panet of the Apes” and again in 2001 there was a remake of this movie. Now we have arrived to the making of the “Rise of the Planet of the Apes” and I am sure it will be entertaining.

Pass it on,

Dr Anthony

yepodcom2Logo1 150x150 Rise of the Planet of the Apes goes box office bananas in first weekend  


poweredbyguardian Rise of the Planet of the Apes goes box office bananas in first weekendThis article titled “Rise of the Planet of the Apes goes box office bananas in first weekend” was written by Jeremy Kay, for guardian.co.uk on Monday 8th August 2011 14.53 UTC

Peter Chernin must be grinning from ear to ear. The former second in command to Rupert Murdoch left News Corp two and a half years ago to try his hand at being an entertainment producer and it looks like he made the right choice. While Murdoch suffers the slings and foam pies of outrageous misfortune, Chernin Entertainment’s first feature, Rise of the Planet of the Apes, stormed to the top of the US charts on a terrific $54m over the weekend, according to Fox estimates.

Doubtless Chernin received a golden handshake from News Corp that would put Apes’ opening weekend in the shade, but he’s got to be excited about his future in entertainment and can look forward to developing a big franchise with Fox. The sequel will be a big deal because of that $54m opener, plus the movie’s obvious pedigree as a smart popcorn movie and a ton of enthusiastic reviews bode well.

James Franco and Freida Pinto (she of Slumdog Millionaire and the forthcoming sword-and-sandals epic Immortals) are the headline stars, but I would suggest the real gems here are the wizards at Weta Digital and the motion-capture technology that created apes that are not only extraordinarily lifelike but actually managed to please Peta, to boot. Andy Serkis is involved, of course, lending his abilities to the character of the simian leader Ceasar.

I reckon Apes is a shoo-in for the visual effects Oscar race and, who knows, it might even earn an Academy Award best picture nomination. It’s possible; after all, this is arguably the best studio release of the summer and summer blockbusters such as Inception and Avatar have earned best picture nominations, which was the point of expanding the number of slots. I won’t go into the maths on how many nominees there could be next year. It’s an overly complicated formula that generates between five and 10. We cool?

As summer winds down, as always the studios will be talking up the pyrotechnics of Apes and the extraordinary performances of the Harry Potter finale (now the biggest worldwide release of the year to date, on $1.13bn) and its billion-dollar-club buddy Transformers: Dark of the Moon. However, as I’ve said before, audiences are dwindling – and admissions are the bellwether of a film’s wellbeing. Don’t put too much faith in those weekend gross figures I and dozens of other trade reporters write about each week.

Inflation is the studios’ best friend: big opening weekend numbers make everything look rosy, but the reality is that consumers today are faced with more entertainment choices than ever before, and the role of cinema in selling a movie is diminishing, particularly at the US box office. For some time now, international box office has been the key driver for the blockbuster business. For example, nearly $800m of Harry Potter’s $1.13bn global score comes from outside North America (and almost $100m of that comes from the UK). Harry Potter opened in China over the weekend and Warner Bros estimates it generated $25.5m – a record for that territory. Within five years China could overtake the US as the world’s single biggest theatrical market.

Returning to Rise of the Planet of the Apes, Fox used opening-weekend screenings to show trailers for The Sitter, in which Jonah Hill, the Superbad star and sidekick to Russell Brand in the truly horrendous Get Him to the Greek, plays a terrible babysitter. The Sitter will open in December in the US and is the latest of this year’s bumper crop of R-rated comedies. There’s nothing wrong with crass humour, but what never ceases to amaze and depress in equal measure are Hollywood’s demonstrable paucity of imagination and the suffocating control by the studios’ risk-averse conglomerations. Hollywood’s corporate paymasters demand copycat behavior, so we’ve had a year of big R-rated hits led by The Hangover Part II, Bad Teacher, Bridesmaids (easily the best of the crop) and Horrible Bosses. You can trace the development roots of movies such as these and The Sitter back to the success of The Hangover in 2009. Still, I’m a fan of Hill, who stars opposite Brad Pitt in Sony’s Oscar hopeful, Moneyball, due out later this year, and I hope The Sitter turns out well.

North American top 10, 5-7 August 2011

1 Rise of the Planet of the Apes, $54m

2 The Smurfs, $21m. Total: $76.2m

3 Cowboys & Aliens, $15.7m. Total: $67.4m

4 The Change-Up, $13.5m

5 Captain America: The First Avenger, $13m. Total: $143.2m

6 Harry Potter and the Deathly Hallows: Part 2, $12.2m. Total: $342.8m

7 Crazy, Stupid, Love. $12.1m. Total: $42.2m

8 Friends With Benefits, $4.7m. Total: $48.5m

9 Horrible Bosses, $4.6m. Total: $105.2m

10 Transformers: Dark of the Moon, $3m. Total: $344.2m

 Rise of the Planet of the Apes goes box office bananas in first weekend Rise of the Planet of the Apes goes box office bananas in first weekend

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Dr Dillner’s health dilemmas: should I be screened for breast cancer?

August 5, 2011

BREAST CANCER SCREENING 007 Dr Dillners health dilemmas: should I be screened for breast cancer?

Everyone should take their annual check-ups or screenings seriously …it may be the difference of  surviving or dying. So pick up the phone right now and ask your doctor which tests or screening you should be doing for your age group. Fight breast cancer by screening today!

Pass it on,

Dr Anthony

 yepodcom2Logo 150x150 Dr Dillners health dilemmas: should I be screened for breast cancer?


poweredbyguardian Dr Dillners health dilemmas: should I be screened for breast cancer?This article titled “Dr Dillner’s health dilemmas: should I be screened for breast cancer?” was written by Luisa Dillner, for The Guardian on Monday 1st August 2011 20.00 UTC

The dilemma: You might think this is a no-brainer: of course it’s best to find out if you have breast cancer as soon as possible. Up to one in eight women get the disease, so surely you’d want to be tested, catch it early and get treatment to improve your chances of survival? But, in fact, while screening may catch the disease early, there’s no guarantee.

Screening for diseases before they become clinically apparent is only useful if you can improve the chances of survival (or improve quality of life). To do that you need to understand what the disease would do if you left it alone – and not all diseases progress. With a type of tumour called ductal carcinoma in situ, which makes up 20% of the cancers found in breast screening, the tumour is confined to the milk ducts and there is just a 50% of chance it could develop into a full-blown cancer.

A recent study from the Nordic Cochrane Centre found that a third of cancer diagnoses made as a result of screening were not cancers. And while the NHS claims that screening saves 1,347 lives a year, Dr Klim McPherson, an Oxford professor in public health epidemiology, said in a letter to the BMJ last week that research showed that the more likely number was 500 lives a year. McPherson added that to prevent one death you would need to screen 1,000 women over 10 years. To throw even more doubt on the subject of testing, a paper in this week’s BMJ says that screening hasn’t improved mortality rates. Instead, improvements in treatment and healthcare processes were responsible for falls in death rates for breast cancer, and countries experienced the same falls whether or not they had screening.

The solution: So how can you decide if screening is for you? You may feel that one life in 1,000 could be yours and that screening is worth it. Few doctors will suggest that women should not undergo the procedure. It is a common disease and any woman who gets it would naturally wonder if she should have been screened and treated earlier.

However, a letter in the Sunday Times this week from some of the greats in cancer research argues that if women knew what the clinical evidence was they might turn down the offer of screening. It is really up to you. The mammogram is uncomfortable, no one can really say it’s going to save your life if you’re found to have breast cancer, and it may cause you unnecessary worry. I know a few doctors who have refused screening for themselves. But if you feel that if you got breast cancer and hadn’t been screened you would reproach yourself, then you should take the offer.

 Dr Dillners health dilemmas: should I be screened for breast cancer? Dr Dillners health dilemmas: should I be screened for breast cancer?

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