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Posts Tagged ‘ Business ’

China overtakes US as world’s biggest grocery market

April 4, 2012

Chinese women shop at Wal 008 China overtakes US as worlds biggest grocery market

WalMart is in China…Walmart was in South Korea at one time but pullout because of poor planning and not predicting the market that existed in Korea. What mistakes were learned that made WalMart take another shot at the China market? How are the comsumers different in purchasing products between the two countries? One thing becomes clear here…China will continue to grow and it’s population will maintain that growth and spending in the coming years as long as the economy can put money in the Chinese’s pockets.

http://www.yepod.com/?p=42718

That’s my comment…pass it on..

Dr Anthony

www.Yepod.com      


poweredbyguardianREV China overtakes US as worlds biggest grocery marketThis article titled “China overtakes US as world’s biggest grocery market” was written by Katie Allen, for The Guardian on Tuesday 3rd April 2012 23.01 UTC

China has overtaken the United States to become the world’s biggest market for grocery shopping, according to the latest report to underscore the country’s growing global economic dominance.

The Chinese grocery sector will continue its fast growth over the next few years to hit almost £1tn by 2015, according to grocery industry researchers IGD. That trend brings opportunities for both Chinese and international retailers, but economists warn it will also put upward pressure on already high food prices.

Driven by a growing population, a move to more expensive foods and robust economic growth, the Chinese grocery sector was worth £607bn at the end of 2011, while the US market slipped to second place at £572bn, IGD says in a report on Wednesday . The UK was the world’s ninth largest grocery market.

The researchers forecast that China’s market will grow at twice the pace of the US to be worth £918bn by 2015.

“China’s grocery growth story is phenomenal,” said IGD’s chief executive, Joanne Denney-Finch.

“Despite its various logistical and bureaucratic challenges, China is a crucial growth market for many of the world’s largest grocery retailers. Even beyond the major cities there are huge opportunities: forecasts suggest there will be over 200 Chinese cities with a population of over a million by 2025.”

The forecasts echo predictions that China’s economy will overtake the US to become the world’s biggest within years, said Andrew Sentance, senior economic adviser at consultancy PwC.

“Over the next decade China will overtake the US on a number of indicators,” he said, noting that more than 50% of the world’s population lives in the region.

“This reflects a broader shift in the global economy to the Asia Pacific region. Asia Pacific is going to be dominant in the world economy looking ahead.

“The negative is that this is putting a lot of upward pressure on energy and commodity prices. So while consumers seem to be benefiting in some ways, they are also facing pressures they have never seen before.”

Sentance warned that growth in Chinese markets presents challenges as well as opportunities for businesses in western markets, which he sees facing a “new normal” of disappointing growth and volatile commodity markets.

IGD says all the Bric nations – Brazil, Russia, India and China – present retail opportunities for UK and other companies. It forecasts they will all be in the top five grocery markets by 2015, with India displacing Japan as the world’s third largest grocery market by value.

Chains such as Tesco have already been expanding in emerging markets. The UK-based retailer opened in China in 2004 and now runs more than 100 stores there while also pushing online sales and opening a number of shopping malls. China is its strongest performing Asian market in terms of sales growth according to its most recent results, but at 4 million customers a week Tesco’s business there is dwarfed by the more than 20 million weekly shoppers it serves in the UK.

IGD estimates that international grocery retailers could open more than 2,700 stores in China over the next four years – around 13 a week.

“The Chinese government is taking steps to steer the economy to a more consumption-led growth model with measures to boost incomes, improve the social welfare system and increase access to consumer credit,” said Denney-Finch. “And as disposable incomes grow, Chinese consumers will be increasingly willing to buy premium groceries.

“But, as with any other market, there are several challenges to doing business in China. It is not always easy to open new stores, because legal requirements can make the process slow and arduous.”

The grocery boom brings mixed blessings for China’s population, nutrition experts warn. Many rural parts suffer from malnutrition while urban areas are being increasingly served by outlets offering less healthy convenience foods.

“Obesity is already growing in the younger generation in big cities,” said Peter Ben Embarek, food safety expert at the World Health Organisation.

He pointed to further pressures from a rising demand for animal protein. “Today we don’t know how we are going to produce all the protein that is going to be demanded globally.”

 China overtakes US as worlds biggest grocery market

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Takeaway pizzas twice as salty as those from supermarkets, study finds

March 30, 2012

Pizza 008 Takeaway pizzas twice as salty as those from supermarkets, study finds

What? You got to be kidding…right..? The fresher made pizza has more salt! You sit down at your favorite pizza shop and you order a super size pizza for the entire family…and the only thought going through my head is….well at least they are using fresh ingredients….right…I would never imagine that it could have 3 times the amount of salt as supermarket pizza…really? I still don’t believe it!!!   

That’s my comment…pass it on.. 

Dr Anthony

Yepod.com 


poweredbyguardianREV Takeaway pizzas twice as salty as those from supermarkets, study findsThis article titled “Takeaway pizzas twice as salty as those from supermarkets, study finds” was written by Rebecca Smithers, consumer affairs correspondent, for The Guardian on Monday 26th March 2012 06.00 UTC

Takeaway pizzas from chains and fast-food restaurants typically contain up to two and a half times more salt than the equivalent from supermarkets, research from health groups reveals.

Campaigners said consumers were being let down by the absence of clear labelling and information about high levels of salt – which is a major health risk – in takeaway foods.

Half of all the takeaway pizzas surveyed contained the entire maximum daily recommendation of salt – six grams (o.2 oz).

The survey by Consensus Action on Salt and Health and the Association of London Environmental Health Managers is released at the start of the annual Salt Awareness Week.

It analysed 199 margherita and pepperoni fresh and frozen pizzas from takeaways, pizza chains and supermarkets across the UK. They found that takeaway pizzas were found to contain up to two and a half times more salt than the average supermarket pizza (2.73g of salt per 100g compared with 1.08g salt/100g).

A pepperoni pizza from the Adam & Eve restaurant in Mill Hill, London, contained 10.57g of salt. At 2.73g of salt per 100g, it means the food is saltier than Atlantic seawater, which is 2.5g of salt per 100g. The restaurant said it has now changed its recipe to make its pizza less salty.

The Department of Health’s target for salt content in pizza by the end of 2012 is a maximum of 1.25g of salt per 100g. But less than a fifth (16%) of the takeaway pizzas tested met this target compared with three-quarters (72%) of supermarket pizzas.

Prof Graham MacGregor, chairman of Cash and professor of Cardiovascular Medicine at the Wolfson Institute of Preventive Medicine at Barts and the London School of Medicine said: “The government is not taking enough action to reduce the amount of salt in the takeaway sector. Salt puts up our blood pressure – the highest risk factor for stroke. Reducing our intake would save thousands of people suffering and dying from a stroke.”

In supermarkets, more than eight in 10 pizzas (85%) provided some form of front of pack nutrition information. A Pizza Express supermarket pizza had almost half the salt of the takeaway equivalent and less than one in five supermarket pizzas are high in salt although two in three are high in saturated fat.

The saltiest supermarket pizza was Tesco’s Full-on-flavour Simply Pepperoni thin stone-baked pizza which had 1.8g (4.77g per 265g pizza). Tesco said: “We have been cutting levels of salt across our ranges since 2005 and continually look at how we can improve products further. We are in the process of reducing salt in this particular pizza and in just a few weeks it will have 10% less salt.”

 Takeaway pizzas twice as salty as those from supermarkets, study finds

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Cyclist deaths rise during recessions, figures suggest

December 27, 2011

Memorial for cyclist Deep 007 Cyclist deaths rise during recessions, figures suggest

I myself have noticed more and more cyclists on the road…and personally know that some of my friends having accidents riding their bicycles….don’t allow tragedy to occur while pursuing your outdoor activities….be aware of your surroundings…ride along bicycle routes or areas with less traffic…and always wear a helmet…happy riding…

http://www.yepod.com/?p=25239

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poweredbyguardianREV Cyclist deaths rise during recessions, figures suggestThis article titled “Cyclist deaths rise during recessions, figures suggest” was written by Mark King, for The Guardian on Tuesday 27th December 2011 18.47 UTC

The number of cyclists killed in the UK has risen during three of the last four recessions, according to figures from the Department for Transport (DfT). The data suggests that, when commuters swap expensive train, tube and car travel for cheaper bicycles during periods of austerity, the death toll rises.

The DfT’s 2011 annual report on UK road casualties shows that cyclist deaths across the UK rose by 7% last year, up from 104 in 2009 to 111 in 2010, just as many of the government austerity measures were kicking in. In the first half of this year the number of cyclists killed or seriously hurt on UK roads rose 12% year-on-year. Cycle deaths also rose by 58% between 1930 and 1935 and by 14% between 1980 and 1984. After both the 1930s and the 1980s recessions, the number of cycle fatalities fell back once again.

Tom Jones, of Thompsons Law, said: “In the last 12 months we have seen a marked increase in the number of personal injury claims brought by people involved in accidents related to cycling. We monitor London and the south-west, particularly Bristol, and we are seeing a definite trend of increasing claims.”

The combined number of cyclists involved in fatal and serious accidents also increased by 10% between 2007 and 2010, from 2,698 to 2,962. But the rise in cyclist deaths contrasts with the number of fatalities falling for all other types of road user – the number of car occupants killed fell by 21%, and 19% fewer pedestrians and 15% fewer motorcyclists died on the roads.

Charlie Lloyd, of the London Cycling Campaign, said: “Cycling fatalities in general are not getting any worse. It is likely that any increase in the number of fatalities during a recession is related to an increase in the number of cyclists. More people get on their bike or spend more time on a bike during a recession.”

The DfT report says that 60% of pedal cycle casualties occurred between 7am–10am and 4pm–7pm, and were likely to include people travelling to and from work.

Paul Codd, a new media communications specialist who is a regular cyclist, said one of the biggest risks to a cyclist in London was poor urban planning.

“Cycle lanes in some cases can be part of the problem, the seemingly random lanes imposed on older roads. These lanes encourage cyclists to ‘ride in the gutter’ which in itself is a very dangerous riding position – especially on busy congested roads as it places the cyclist right in a motorist’s blind spot.

“I also feel that the provision of a cycle lane encourages a cyclist to undertake or worse, remain stationary in a blind spot.” While cyclists in London were vocal in their opposition to the now-retired bendy buses, there is no definitive proof that they were responsible for an increase in cyclist deaths. Of the more recent high-profile fatalities in the capital, poor navigation at hotspots, such as Bow roundabout and Blackfriars bridge, as well as irresponsible driving by lorry drivers have been cited as key contributors.

DfT statistics reveal that the biggest single contributory factor in cycle deaths is the cyclist failing to look properly (25% of fatalities), followed by failing to judge the other person’s path or speed (10%), the cyclist entering the road from the pavement (8%), and careless or reckless behaviour (8%).

The largest number of cycle deaths in urban areas involved cars (25 deaths), followed by heavy goods vehicles (nine). On rural roads it was a similar story with 28 deaths involving incidents with cars, nine involving heavy goods vehicles, and eight involving light goods vehicles.

A 2009 report by the Transport Research Laboratory found that almost three-quarters of all cyclists killed or seriously injured in Great Britain were injured on urban roads, and almost half of cyclist fatalities occurred on rural roads; indicating that while the frequency of injuries is greater on urban roads, their severity tends to be greater on rural roads.

Lloyd said improved awareness of cycling safety training might help reduce the number of deaths, along with better education for younger cyclists. “Cycle proficiency used to be taught in schools but that disappeared. There is now a government-supported Bikeability scheme but it is not universally delivered in schools. The government abolished Cycle England, which used to monitor take-up of the scheme as well as the National Cycle Training Standard for adults, though it has promised it will continue to monitor it in some form.”

However, Bristol-based Sam Howard said cycling had never been safer: “I feel far more safe cycling now than I did five or six years ago. I’m lucky enough to live in Bristol, a city that received significant funding to increase levels of cycling five years ago. I really feel there are far more cyclists on the roads of Bristol these days, especially during commuting hours. The money that has been spent on cycle provisions; cycle routes, parking, cycle training and promotion has really made a difference in this city.”

Cyclist Codd said: “The cycle lane can sometimes be the worst possible place to be. If the traffic’s stationary or you’re travelling faster – always overtake like a motorcyclist. Never undertake a large vehicle, either wait or overtake when safe to do so. Get a decent set of lights and use your ears – yes you might be in a continuous stream of traffic, but your ears will let you know in advance of any aggressive manoeuvres from an overtaking vehicle – the surging engine’s a dead giveaway.

“Inexperienced and previously unconfident cyclists are taking to the streets in numbers and there is a real feeling and atmosphere of social cohesion between cyclists. Cyclists in numbers, more importantly perhaps, makes them far more respected and noticed by motorists. This is heightened by the huge economic savings made from cycling compared to driving especially in such times of austerity. Cycling is no longer a thing for the brave.”

 Cyclist deaths rise during recessions, figures suggest

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Life is sweet

December 11, 2011

Christine Gillan in Tom S 007 Life is sweet

We all have our weaknesses….many of us will succumb to the temptation of candy…it reminds us of our chidhood years..when we didn’t have much too worry about…I would be content with a Hersey’s Chocolate Bar…or a Bazooka Chewing Gum or how about those Jaw Breakers…sure it was a great time…now that the holidays are around the corner, we all have a good excuse to go down memory lane…or should I say the candy lane! 

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Dr Anthony

Yepod.com


poweredbyguardian Life is sweetThis article titled “Life is sweet” was written by Audrey Gillan, for The Observer on Sunday 11th December 2011 00.08 UTC

olly Pan Drops, Soor Plooms, Chocolate Italian Creams, Rich Butter Treacle, Cinnamon Balls, Liquorice Comfits. The names of the sweeties reel off my tongue, taking me back to summers spent in my mum’s car, when I ”helped” as she sold boilings, toffees, chocolates and fudges to the corner shops and cafés of the west of Scotland.

I was five years old when my mother, Christine, became a “sweetie lady”, selling twinkling jars of sugared delights for Buchanan’s, a traditional confectionery company then most famous for its waxpaper-wrapped toffees the size of an old penny. Each day she’d get up at dawn, meticulously apply her make-up and put on an immaculate suit and high heels. She ate a good breakfast, then, picking up her order book and applying a last coat of lipstick, she’d head out of our Glasgow cul de sac in her company car.

This summer, after 38 years on the road, Mum handed over her car keys and put down her paperwork for the last time. At 65, she was persuaded by my father that she should say goodbye to this life in sweeties – those wet, west-coast Scottish winters were taking their toll and the time had come to relax. It was not something she did with relish. Christine was saying farewell to customers who’d become great friends. It was as if not just a way of working but a way of life was coming to an end.

In an age of iPads and iPhones and PDAs, my mum’s business relied on the personal touch, travelling to find out people’s needs, writing their orders down with a pen and paper, placing them in a stamped, addressed envelope and sending them off to a factory in Fort Matilda, Greenock, where they would be processed, packed by hand and sent out in a lorry that made daily deliveries.

It was a life marked in six-week cycles that took in seaside towns as well as bleak housing estates. Through it my mum built her own community – every six weeks she garnered news of marriages and babies, holidays, first days of school, graduations and, of course, deaths. With only a car as an office, the shopkeepers and café owners became my mum’s “colleagues”, the anchors that helped bring a sense of stability through peripatetic years.

In those early days, a lack of childcare during school holidays meant I sometimes accompanied her, sitting in the back with the jars and piles of paperwork and the folders full of glossy pictures of her wares.

As the days counted down to her dreaded retirement, I wanted to get a sense of what it was about her that made her the company’s salesperson of the year, almost every year as far back as I can remember, and I wanted to meet some of those customers she never stopped speaking about. As I grew older, I sometimes listened to their voices on the telephone, listing the beautiful, mellifluous words as I wrote down their orders for Buttered Brazils and Rich Treacle Perfection. But I’d never seen their faces. I knew that over these six weeks my mum made 500 calls to shops such as Olga Quintiliani’s Sweet Stop and the Tommy Tango Candy Store. Her favourite journey was the one that took an extra 15 miles of driving but brought her to Arrochar and Luss, lying within the shadow of Ben Lomond. On Glasgow’s Byres Road, at the very heart of the lovely West End, lay the Art Deco University Café, where a roll and fried egg and a cup of coffee would be laid out on a narrow Formica table by one of the many members of the Verrecchia family who worked there.

We pull up outside Swan’s Sweet Shop, a small building that’s been in the West Dunbartonshire village of Renton for 56 years. The only shop for miles, it is at the heart of the community. My mum looks in her rear-view mirror at the passing traffic and tells me of the time when she was parked on the same spot and a heavy-goods driver shunted her car along the street just as she was getting some samples out – she ended up in the back with the sweeties while a man shouted “Haw, stop, there’s a wummin hinging oot that boot!”

“I’ve been coming to Tom Swan’s since I started the job, which was April 1973,” she explains. “It’s a quirky wee shop; none of my other calls are quite like this. It’s an excellent place for people to reminisce. They travel from quite far and wide just to get their sweets here.” From the outside, it’s difficult to imagine what makes this place a kind of sweetie mecca. But the smell that sweeps over you as you step inside takes you to a nostalgic place that is soothing. Tom’s is full of memory jolts for the eye and the tongue. Its draw is so strong that there’s even an Official Tom Swan Appreciation Society on Facebook.

I notice my mum scanning the warping shelves, looking for her jars, measuring how full they are and assessing what Tom’s going to need. She liked the jars better when they were glass, she says; the plastic ones don’t look as nice when the light hits them. I can’t see what she means because there is no natural light in Tom’s shop – jam-packed with sparkly wrappers, luminous colours and shouty lettering, the place seems to heave under the weight of all that sugar.

At first Tom, 75, acts the curmudgeon, looking at me with disdain: “So, you’re the wonderful daughter? I’m fed up listening to her going on about you.” But soon he and my mum slip into an ease that comes with meeting every six weeks for nigh on 40 years. She just laughs when he says: “I used to look forward to seeing her when she was younger. She was dressed to kill then.”

I ask Tom what makes my mum so good at her job. “She’s no a good saleswoman, it’s just the stuff that’s good,” he chimes. “If it’s good stuff a monkey could sell it.” Tom tells me that there used to be many more travelling sales people on the road, but my mum was only one of about three “wummin” reps. She nods: “You used to have to stand outside if there was somebody in because there was that many travellers. And that was every shop that you’d go into. There was no cash-and-carries then.”

A woman comes in with her grandchildren, here to buy sweets to take to her brother in Florida. Tom shoogles a jar to loosen the boilings, then comes a waterfall hitting the metal pan of the scales, first in one big crash, then softer as he gently tries to get the right weight. Bagging up some Rhubarb and Custards, Tom explains that men buy the gums, Sports Mixtures, Midget Gems. Women, he says, like fancy chocolates, chocolate creams, mint creams, Italian creams. “The generation under 18 – they’re not used to the hard stuff, the boilings. Young yins look at boiled sweets as if it’s poison if I let them try one. But old people love boilings – it’s helpful for their memories. They don’t mind of their husband, but they mind of the sweets.”

A customer comes in and knows what he wants: “Gie us a Mars Bar and an Aero furra dug.” Tom says he only has the pound Aeros. “That’ll dae,” says the man, unwrapping the bubbly chocolate for the animal tied to the lamppost outside.

I tell Tom our family had a strange relationship with the sweeties. They filled our house and our garage, the back seat and boot of the car and they acted as a kind of sticky Pied Piper, bringing children to loiter round our gateposts, hoping to score some of the samples of new lines or gone-soft toffees that were being sent back to the factory to be disposed off. But we – my dad and I – weren’t allowed to eat them. I remember the warnings: “You’ll get fat, you’ll rot your teeth,” which seemed ironic coming from the woman who made a living selling the bringer of such ruin. Resisting the temptation of the sweeties was my mum’s cardinal rule. “I don’t have a sweet tooth,” she says. “I never have done.”

Buchanan’s was a family business that began when a boy took 7lb jars of his mother’s home-made jam and sold them from a handcart around the Loch Lomondside village of Drymen. Soon the family bought a shop in Glasgow’s Argyle Street but, as Scotland’s addiction to sugar grew, they moved into sweet-making in 1856, producing their concoctions in a five-storey factory in the city centre. They were on to a winner: Scotland now consumes about 8oz of sweeties per week per head of population – the second-highest consumption in the world, beaten only by Northern Ireland. Here, there’s a preference for boilings over chocolate as you get more for your money.

These days Buchanan’s is part of the Golden Casket group, another family business, which operates out of Greenock, a port town on the Clyde coast once known as Sugaropolis because of the number of refineries that took the cane from ships coming from the Caribbean. Tate & Lyle, Walker’s and the other refineries have all gone now. The red sandstone Golden Casket factory is at Fort Matilda, the site of a former torpedo plant, and the very first time I heard its name it took on a mythical status for me. Like Charlie Bucket, I wished to visit the place where they made the world taste good. It took me more than three decades, but my mum’s imminent retirement brought me my golden ticket.

Driving down the M8 towards Greenock, my mum makes an odd confession: she’s never actually been on the factory floor. As we pull into the car park, the air around Fort Matilda smells of sugar, mint and lemons – it changes by the hour, depending on what’s being made inside. Mum is too nervous to notice: her legs are shaking. She’s carrying a box with six bottles of wine for the girls in the office but falls over as she makes for the entrance. She picks herself and the wine up as if nothing has happened. In the boardroom, The Boss, the fearsome Douglas Rae, is waiting for us and my mum is worried: “He’s a stickler for timekeeping.” The Boss is 80 years old, a whippet of a man who still goes out on the road selling, runs the company and holds down the chairmanship of Greenock Morton football club. He can’t believe my mum is walking away from his sweetie empire, so much so he has asked her to stay on for another five years.

“She’s good at the job and she’s too young to leave – that’s what I believe. Nowadays people can last for years. If people have lost their enthusiasm then I am glad to see them go,” he points to my mum’s face as he says this. “Look how it has kept her beautiful, it’s the rain that keeps you beautiful.” At the annual dinner dance, Mr Rae would present my mum with the salesperson of the year award almost every year. But what made her so good at this business? He thinks for a few seconds and says: “She’s a very strong character and she likes to have her own way. She’s a bit of a bully, she bullied all her customers – they were all afraid of her. They couldn’t say no. That’s a quality I admire.”

In the factory, the sweetness and noise is overwhelming; cream-coloured machines thump and judder and conveyor belts carry candy-striped jewels. Men in overalls, aprons, gloves, hats and wellies work between tables of fudge, toffee and tablet. In the boiling section, a batch of striped mint humbugs is being prepared. A man with giant scissors is cutting into a tray of molten sugar. There are 25kg bags of sugar lying all around and behind us two enormous copper boiling vessels are being filled with butter, sweetened condensed milk, sugar, glucose and “secret ingredients”.

“All the pans we have are open vessels because we believe traditional methods are by far the best,” says Crawford Rae, the production director, and son of Douglas. “The real secret is the methodology. That’s why big Gus is turning his back there so you won’t see what he’s trying to do. It’s all intellectual property, the staff are life members of a secret society and there are serious repercussions if they break that code.” As he stirs the toffee, Gus is laughing.

Some of the equipment dates back to the 1920s, but the hand-dropping method is no longer used for the toffees: times change and new contraptions take over. Last year a machine arrived from Italy and since then it has wrapped 61,489,606 sweets. I wonder how long it will be before hand-held computers make the travelling salesperson obsolete. The Boss looks aghast: “It’s not all the people that can download things on the computer. Unless you’re going to teach people things on the computer, the written word, I still believe, is the best.”

From Fort Matilda, we drive to the posh dormitory suburb of Giffnock to meet Willie Wark who, like his father and grandfather, worked for Buchanan’s all his life. Willie, who retired 16 years ago, says: “Long before the days of cars my grandfather would go to, say, Ayr railway station and there would be a traveller for sweets, somebody who sold cigarettes and somebody for biscuits and they hired a gig together and went trotting off round the wee villages in Ayrshire. And they used to stop outside a shop and they would toss up to see who went in first. They would stay away for a week, and they weren’t any further away from here than 20 miles. I bet it was faster with a horse and cart than it is these days.”

We head down towards the Brooklyn Café, which sits at a busy crossroads on Glasgow’s south side. Now, it is one of only 20 Italian cafés called on by my mother, when once she visited more than 80. This year, David Pelosi is celebrating the 80th anniversary of his family’s business and he shows me a picture of his Italian grandfather – a former organ grinder – standing proudly outside a window full of chocolate boxes and jars of sweets. “We had more sweets then,” he says. “Our stocks have diminished now as people buy from petrol stations and supermarkets. But jars are part of our history.”

Saying goodbye to my mum, David tells me he’ll miss her. “I take it a new rep will come in and we’ll build up a relationship with them. But it might go the way other companies have gone where the rep has less and less importance and we do more of it over the phone.”

Across the west side of the city, in Knightswood, Sunil Sood and his wife Fiona are waiting in their post office with a bottle of wine. Christine first called on Sunil’s father 25 years ago, moving on to each of his four sons as they opened up their own businesses. “From Hyndland to Crow Road, from Crow Road to Thornwood and from Thornwood to here, she’s been stalking me since 1986,” jokes Sunil, as he takes a pen and fills out the order form for 720 packets of boilings himself. I ask why he doesn’t just email it in. He looks astonished. “Because I need somebody to talk to, to have my cup of tea with and my biscuit.” As we walk out, Sunil shouts after my mum: “That’s you a senior citizen. Do you want a wee bus pass? I can process it right now for you.”

I think back to the factory and my mum staring in wonderment as the sweets popped off the conveyor belt at high speed and into the cooler. She didn’t look like a pensioner then. Her eyes were bright and wide, just like the kids in Tom Swan’s. I caught her reaching out and taking a sweetie from a conveyor belt, popping it in her mouth and chewing. She had broken her cardinal rule. “The toffees just looked too tempting not to take,” she said. She had such a naughty look on her face.

A Life in Sweeties will be broadcast on BBC Radio Scotland on 28 December at 2pm

 Life is sweet

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Starbucks concerned world coffee supply is threatened by climate change

October 14, 2011

Starbucks in New York 007 Starbucks concerned world coffee supply is threatened by climate change

Climate change to affect the taste of my coffee?… Now I am listening…that’s right ..now Starbucks, the coffee giant  is chanting climate change issues…well to be perfectly clear…Starbucks has always been in favor of research concerning global food demand and conservation. Hey…it makes for good conversation or you can just ponder over the issue while drinking your next Starbucks cafe latte…no sugar please..

http://www.yepod.com/?p=14896

Pass it on,

Dr Anthony  


poweredbyguardian Starbucks concerned world coffee supply is threatened by climate changeThis article titled “Starbucks concerned world coffee supply is threatened by climate change” was written by Suzanne Goldenberg, US environment correspondent, for guardian.co.uk on Thursday 13th October 2011 20.17 UTC

Forget about super-sizing into the trenta a few years from now: Starbucks is warning of a threat to world coffee supply because of climate change.

In a telephone interview with the Guardian, Jim Hanna, the company’s sustainability director, said its farmers were already seeing the effects of a changing climate, with severe hurricanes and more resistant bugs reducing crop yields.

The company is now preparing for the possibility of a serious threat to global supplies. “What we are really seeing as a company as we look 10, 20, 30 years down the road – if conditions continue as they are – is a potentially significant risk to our supply chain, which is the Arabica coffee bean,” Hanna said.

It was the second warning in less than a month of a threat to a food item many people can’t live without.

New research from the International Centre for Tropical Agriculture warned it would be too hot to grow chocolate in much of the Ivory Coast and Ghana, the world’s main producers, by 2050.

Hanna is to travel to Washington on Friday to brief members of Congress on climate change and coffee at an event sponsored by the Union of Concerned Scientists.

The coffee giant is part of a business coalition that has been trying to push Congress and the Obama administration to act on climate change – without success, as Hanna acknowledged.

The coalition, including companies like Gap, are next month launching a new campaign – showcasing their own action against climate change – ahead of the release of a landmark science report from the UN’s IPCC.

Hanna told the Guardian the company’s suppliers, who are mainly in Central America, were already experiencing changing rainfall patterns and more severe pest infestations.

Even well-established farms were seeing a drop in crop yield, and that could well discourage growers from cultivating coffee in the future, further constricting supply, he said. “Even in very well established coffee plantations and farms, we are hearing more and more stories of impacts.”

These include: more severe hurricanes, mudslides and erosion, variation in dry and rainy seasons.

Hanna said the company was working with local producers to try to cushion them from future changes.

“If we sit by and wait until the impacts of climate change are so severe that is impacting our supply chain then that puts us at a greater risk,” he said. “From a business perspective we really need to address this now, and to look five, 10, and 20 years down the road.”

 

 Starbucks concerned world coffee supply is threatened by climate change

guardian.co.uk © Guardian News & Media Limited 2010

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10 Top Tips for Effective Marketing

August 29, 2011

 

By Jay Allyson at http://www.articlesbase.com

Nearly all internet marketing professionals use video as one of the core methods for marketing their business. Video grabs people’s attention far more quickly and effectively than text, audio or photographs. Making a short video can capture a thousand words and pictures and helps to get across your personal brand and lifestyle.</p>
<p>Research your top keyword phrases and use these in your upload descriptions and titles. It’s important to stand out in the crowd on video channels and search engines. Aim your headlines at capturing the imagination regarding your topic. So don’t be dull – test out curiosity, shock or fun tactics for getting those download clicks.</p>
<p><em>These ten tips aim to help you create short, attractive, effective videos based on solid keywords that convert and that stand the test of time. </em></p>
<p><strong>First of all, get set up.</strong></p>
<p>When you’re starting out, it’s ok to just use your webcam. This is what I’ve used in this video for illustration. You can see it’s not great, but it does the job. It will give you the opportunity to practice while you’re honing your presentation skills before you fork out for a camcorder. When you’re ready, you can buy an inexpensive digital video recorder, like say the Flip and a tripod and you’ll be set up to rock and roll.</p>
<p>Make sure you take your videos in well-lit conditions. Inside your office you’ll need decent lighting, or you can whip out your camera when you’re out and about. It makes for a much more interesting back drop.</p>
<p><em>OK. So now let’s go through each of my TOP 10 TIPS for creating and using videos to market your business.</em></p>
<p><strong>TIP 1: Keep your videos short</strong></p>
<p>Whether you’re loading videos on YouTube or just putting them up on your website or blog, it’s really important to keep them short. Just 5 or 6 minutes is really all that’s needed. It’s just enough for introducing yourself to people that may not know you yet. In fact, YouTube.com will not accept videos over 10 minutes. I guess that’s a maximum for all kinds of reasons that make sense.</p>
<p>If needed, you can of course break longer topics up into a series of smaller videos, which you could market as a series – see tip 10.</p>
<p><strong>TIP 2: Post videos on your sales pages</strong></p>
<p>You can use video on your sales page to introduce the main benefits of your product or business opportunity. You might even put a very short video on your landing page or capture pages. It can help to orientate visitors and to highlight the main points of your regular, written sales letter. People often want to listen or watch an explanation rather than read a whole long story. And let’s face it, sales letter are becoming more and more alike these days, with everyone using what they think it ‘good sales copy’ to draw buyers in and provide proof and testimonials.</p>
<p>So you can use videos to introduce yourself and what you represent, to demonstrate your product or an explanation, and talk about how easy it is to get started and to get in touch with you personally. Often what we prefer is to hear it from the horse’s mouth.</p>
<p><strong>TIP 3: Choose your keywords carefully</strong></p>
<p>This is really important tip, because it will affect how your video gets picked up by the search engines and other internet ‘bots’ that seek out content. If you’re loading your videos onto YouTube then it’s really important that you allow people to find those videos. So if they are putting in words or phrases into a search box like google, yahoo, msn or on YouTube itself, you need to ensure your video shows up.</p>
<p>Pick keywords that will attract the right kind of traffic and leads – research like crazy to find out what your prospects are looking for – and then use a keyword tool to identify long tail keywords that you can really dominate. Make sure you headline and description includes your main keywords.</p>
<p>Getting this right is critical because it will help people again to find your video when they type in those keywords and over time will mean you get ranked higher. Doing this research and tracking click thrus (CTR) and conversions will help you secure your most cost-effective keywords and keyword phrases.</p>
<p>For example, if you pick a long tail keyword such as “find online marketing coach in uk” (use exact match or phrase match), there may not be many searches but when there are, you should find your video comes up high.</p>
<p>Once you find a set of keywords that are fit-for-purpose, make sure your video answers those questions, give visitors solutions to what they were searching for, make things crystal clear. (With the above example, you’d certainly want to introduce yourself as coming from the UK. Make a different video for any other countries you might want to target.)</p>
<p><strong>TIP 4: Have a clear purpose & structure</strong></p>
<p>Your keywords will help make sure you target your video on the right purpose before you start. Keep on topic and provide value – unique value if possible – and the videos will convert much better for you.</p>
<p>Write down a structure – a set of headings – for what you’re going to cover, so you don’t waffle on. Have a script if necessary (but be careful you don’t appear to be reading from it and not looking at the camera, see tip 5!) So be very clear what is the focus for each video and have a list in front you. It really does help you to stay on topic and to present things in a logical flow.</p>
<p>For example, if your video is on the topic of using video to market your business… don’t go too far off on a tangent and start talking about blogging or SEO. If there’s a link (see tip 9), make the point and move on. Those links will provide you ideas for other topics and you can mention in your video that you have another video specifically on that related topic. So in my video about making videos, I would mention about putting your video or a link to it on your blog, and then tell them about my other video on using blogs to market your business.</p>
<p><strong>TIP 5: Look at the camera</strong></p>
<p>The aim here is to connect with your audience, both in the topic you choose and the content but also in your communication style. Remember you are talking to people – real live people. What are their needs and wants, hopes and fears.</p>
<p>With regards to presentation, stick your list of headings right next to the camera. This way, you’ll stay looking in the camera at all times, rather than looking away at a screen on down at your notes. This gives you a far better connection with your audience.</p>
<p>A video made from the heart can come across as far more authentic than a skillful, broadcast-like production. So don’t worry if you’re not up to TV presenter standards. Just be yourself and enjoy the opportunity to reach out to people in a different way than using text copy.</p>
<p><strong>TIP 6: Create a clear call to action</strong></p>
<p>You should create one very clear offer and call to action. It’s very important that people know exactly what to do as a result of watching your video. What is your most wanted response (MWR)? Don’t confuse visitors with lots of options and different offers. Focus on the single most wanted response.</p>
<p>So it might be you want them to visit your website. You can provide your domain link. For example, your can add your web address (URL) as a title on your video, so that’s it’s showing throughout or comes up at the start or at the end. Make sure it’s there for sufficient time for people to write it down or put it in their browser.</p>
<p>Alternatively, you can put your video up next to a sign up box – linked to your email marketing – and you clearly ask them to opt in, more than once. Provide an incentive, such as a free report or further video coaching resources. And clearly say “just put your information in the box on the right… and you’ll get instant access to…”.</p>
<p><strong>TIP 7: Encourage comments on your video</strong></p>
<p>One of the best things about video is that it’s very personal, social medium. So the more you can link into other social activities, the more exposure you’ll get. So if you’re posting your video on YouTube or your blog, make sure you enable comments. Allow visitors to enter comments about your video, add their own tips or advice. The more people that are talking about your video and passing it on, the more buzz you’ll create. Visitors may return to your page to see who has commented since their last comment. There may accumulate a whole list of tips that have been created by your niche community, prompted by your initial video post.</p>
<p><strong>TIP 8: Write articles, forum posts and blog & emails about your video</strong></p>
<p>Write a short article (500 words – like this one) on the same topic as your video. Then create a short blog post that links to your article and/or video. Have a link on your blog to your video, send people watching on your video back to your blog or capture page.</p>
<p>If you have a list of existing contacts and subscribers, send them an email with information about your new video you just posted up. Ask them to pass it on to their contacts and lists. This can help with the viral process and get your video out beyond your own marketing circle of influence. You may have joint venture (JV) partners and could send them a personal email asking for some feedback on your video and if they’d like to make any joint offers or provide a free report. They may even blog about your video or send out an email to their list or include it in their regular newsletter or digest.</p>
<p>This relates to tip 8 in many ways. It’s about linking different marketing on a single, focused topic and ultimately setting up many different entry routes into your marketing or sales funnel, using the linkages and relationships you have already built up.</p>
<p><strong>TIP 9: Make linkages with other content, social sites </strong></p>
<p>Use the social sites to jump start the viral effect. One of the mistakes newbie marketing make is they spend a lot of time creating videos, or writing articles and blog posts, even twittering and don’t make enough linkages between these. Yet they often don’t unleash the true power of social marketing and they totally lose out on getting more leads out of their efforts.</p>
<p>Creating links between other marketing you’re doing helps with the viral effect, and you’ll get more leads than just the sum from the individual components – they work in synergy. So you need to link to and embed your video into social media sites, like Twitter, Facebook, MySpace, etc. Integrate icons for sharing tools, like Digg, StumbleUpon etc to allow visitors to pass your link onto to their contacts.</p>
<p>Make those integrations really work and the momentum will really build up on your marketing activities.</p>
<p><strong>TIP 10: Use time twice by re-purposing and repackaging your videos</strong></p>
<p>Finally, following on from tips 8 & 9… put your videos on a DVD or CD and give it away for free in exchange for their contact details or other call to action (see tip 6). If you create 10 videos on different marketing topics, you would have a neat series of using internet strategies to market your business. For example, one video would be on using videos to market your business. A second might focus on using twitter, another on article marketing, using blogs, pay-per-click, and so on.</p>
<p>You can use your 10 video series in different ways. You can offer a ‘boot camp’ via email; subscribers receive an email explanation with a link to your video and/or full article each day or week. You could create a microcontinuity programme over 10 or more weeks; subscribers pay a monthly fee to get their package each week. You might simply create a webpage with links to the full set of videos on your opt-in thank you page.</p>
<p>How about creating a physical DVD product as a “free plus shipping” offer for subscribing members or as a ClickBank product for affiliates to market. You’d need to create or buy some attractive graphics. You could even include an upgrade for the set of associated articles you have written.</p>
<p>People like to get a physical product in the post. You can follow up subscribers whose addresses you have with postcard marketing, sendoutcards.com/jayd for a free gift account, and start bringing in offline methods to complement your online marketing.</p>
<p>To summarise… your video marketing checklist: Short – Focused – Clear offer – Complemented – Linked – Viral – Repurposed</p>
<p><em>Were these tips useful? </em></p>
<p><em>More advice, coaching & resources on my personal site at <a href=”http://www.jayallyson.com/”>www.jayallyson.com</a></em></p><p>Article Source: <a href=”http://jayallyson.articlesbase.com/marketing-tips-articles/10-tops-tips-for-effective-video-marketing-for-your-business-1856680.html” title=”10 Tops Tips For Effective Video Marketing For Your Business”>http://jayallyson.articlesbase.com/marketing-tips-articles/10-tops-tips-for-effective-video-marketing-for-your-business-1856680.html</a></p>
<strong>About the Author</strong><br />
<p>Jay Allyson</p>
<p>Pro Marketing Master Consultant</p>
<p><a href=”http://www.GetRichLifestyle.com”>www.GetRichLifestyle.com</a></p>
<p>I’m an Internet Marketing Coach and Home Business Owner. Teaching People To Make $100-$250k in 12 Months. Family Strategy .. Love my Freedom .. Dream Lifestyle</p>

Rise of the Planet of the Apes goes box office bananas in first weekend

August 10, 2011

Rise of the Planet of the 007 Rise of the Planet of the Apes goes box office bananas in first weekend

The first time I ever saw “Planet of the Apes” it was with the actor Charlton Heston and that film was made in 1968. In 1970 we had “Benealth the Panet of the Apes” and again in 2001 there was a remake of this movie. Now we have arrived to the making of the “Rise of the Planet of the Apes” and I am sure it will be entertaining.

Pass it on,

Dr Anthony

yepodcom2Logo1 150x150 Rise of the Planet of the Apes goes box office bananas in first weekend  


poweredbyguardian Rise of the Planet of the Apes goes box office bananas in first weekendThis article titled “Rise of the Planet of the Apes goes box office bananas in first weekend” was written by Jeremy Kay, for guardian.co.uk on Monday 8th August 2011 14.53 UTC

Peter Chernin must be grinning from ear to ear. The former second in command to Rupert Murdoch left News Corp two and a half years ago to try his hand at being an entertainment producer and it looks like he made the right choice. While Murdoch suffers the slings and foam pies of outrageous misfortune, Chernin Entertainment’s first feature, Rise of the Planet of the Apes, stormed to the top of the US charts on a terrific $54m over the weekend, according to Fox estimates.

Doubtless Chernin received a golden handshake from News Corp that would put Apes’ opening weekend in the shade, but he’s got to be excited about his future in entertainment and can look forward to developing a big franchise with Fox. The sequel will be a big deal because of that $54m opener, plus the movie’s obvious pedigree as a smart popcorn movie and a ton of enthusiastic reviews bode well.

James Franco and Freida Pinto (she of Slumdog Millionaire and the forthcoming sword-and-sandals epic Immortals) are the headline stars, but I would suggest the real gems here are the wizards at Weta Digital and the motion-capture technology that created apes that are not only extraordinarily lifelike but actually managed to please Peta, to boot. Andy Serkis is involved, of course, lending his abilities to the character of the simian leader Ceasar.

I reckon Apes is a shoo-in for the visual effects Oscar race and, who knows, it might even earn an Academy Award best picture nomination. It’s possible; after all, this is arguably the best studio release of the summer and summer blockbusters such as Inception and Avatar have earned best picture nominations, which was the point of expanding the number of slots. I won’t go into the maths on how many nominees there could be next year. It’s an overly complicated formula that generates between five and 10. We cool?

As summer winds down, as always the studios will be talking up the pyrotechnics of Apes and the extraordinary performances of the Harry Potter finale (now the biggest worldwide release of the year to date, on $1.13bn) and its billion-dollar-club buddy Transformers: Dark of the Moon. However, as I’ve said before, audiences are dwindling – and admissions are the bellwether of a film’s wellbeing. Don’t put too much faith in those weekend gross figures I and dozens of other trade reporters write about each week.

Inflation is the studios’ best friend: big opening weekend numbers make everything look rosy, but the reality is that consumers today are faced with more entertainment choices than ever before, and the role of cinema in selling a movie is diminishing, particularly at the US box office. For some time now, international box office has been the key driver for the blockbuster business. For example, nearly $800m of Harry Potter’s $1.13bn global score comes from outside North America (and almost $100m of that comes from the UK). Harry Potter opened in China over the weekend and Warner Bros estimates it generated $25.5m – a record for that territory. Within five years China could overtake the US as the world’s single biggest theatrical market.

Returning to Rise of the Planet of the Apes, Fox used opening-weekend screenings to show trailers for The Sitter, in which Jonah Hill, the Superbad star and sidekick to Russell Brand in the truly horrendous Get Him to the Greek, plays a terrible babysitter. The Sitter will open in December in the US and is the latest of this year’s bumper crop of R-rated comedies. There’s nothing wrong with crass humour, but what never ceases to amaze and depress in equal measure are Hollywood’s demonstrable paucity of imagination and the suffocating control by the studios’ risk-averse conglomerations. Hollywood’s corporate paymasters demand copycat behavior, so we’ve had a year of big R-rated hits led by The Hangover Part II, Bad Teacher, Bridesmaids (easily the best of the crop) and Horrible Bosses. You can trace the development roots of movies such as these and The Sitter back to the success of The Hangover in 2009. Still, I’m a fan of Hill, who stars opposite Brad Pitt in Sony’s Oscar hopeful, Moneyball, due out later this year, and I hope The Sitter turns out well.

North American top 10, 5-7 August 2011

1 Rise of the Planet of the Apes, $54m

2 The Smurfs, $21m. Total: $76.2m

3 Cowboys & Aliens, $15.7m. Total: $67.4m

4 The Change-Up, $13.5m

5 Captain America: The First Avenger, $13m. Total: $143.2m

6 Harry Potter and the Deathly Hallows: Part 2, $12.2m. Total: $342.8m

7 Crazy, Stupid, Love. $12.1m. Total: $42.2m

8 Friends With Benefits, $4.7m. Total: $48.5m

9 Horrible Bosses, $4.6m. Total: $105.2m

10 Transformers: Dark of the Moon, $3m. Total: $344.2m

 Rise of the Planet of the Apes goes box office bananas in first weekend Rise of the Planet of the Apes goes box office bananas in first weekend

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Published via the Guardian News Feed plugin for WordPress.

Are you afraid of the telephone?

April 29, 2011

woman talking on cell 300x199 Are you afraid of the telephone?Hello everyone welcomed back to Your Educational Podcast.  I am your host Dr. Anthony.  Today’s podcast is titled, “Are you afraid of the telephone? ” Talking on the telephone can be extremely challenging for someone using a second language. You will want to be prepared so that the person you are calling understands what is being said.  Consider the following tips to  improve your English . First of all, you will want to write down the person’s name on paper. Practice pronouncing the person’s name correctly. During the actual conversation say the person’s name, people love to hear their names.  Next, write down the questions you will be asking.  For the beginners, do not stress yourself with too many questions.  It would be best to start off with two or three good questions concerning your inquiry. Practice saying your questions over and over again. You can also practice with a friend or family member until you feel confident.

Remember this important fact, when talking over the telephone all you have to rely on is your voice.  The people you are talking to can’t see you, so it is very important to make a good impression.  Try not to sound too nervous over the telephone, if you are well-prepared, this will not be hard to do.  Nervous people talk too quickly and have hard time conveying information over the telephone.  With practice  you eliminate any nervousness. Be sure to make your call in a quiet area, away from distractions.  Having background noise will make it difficult for your listener to hear you.

Did you also know that your mood also affects how you sound over the telephone?  Do not make calls when you are emotionally upset.  Your listener will easily pick up on your mood.  Try smiling while you are talking on the telephone.  Professional speakers smile naturally, because they understand that they sound brighter and friendlier when they use this technique.  Decide whether you want to stand up or sit down while you’re making your call.  I prefer to stand up while I’m making my calls, because it allows me the freedom to move around and use my body language.  Others prefer to sit down while they’re making their calls, and have the luxury of having paper and pencil nearby on their desk.  Taking notes are important, so be prepared to write down important information relating to your questions.

As a native speaker, I can remember the time when I was terrified of talking over the telephone.  But with practice, I was able to overcome my fear.  Having the ability to speak over the telephone can be a great asset to your personal and professional life.  When it comes to international business, the ability to get the point across is essential for success.  Consider how valuable, you will become when your colleagues realize your ability to speak to international clients.  In this ever challenging business arena, we cannot solely rely on e-mails as a form of communication.  Being able to make that call overseas, delivers a personal touch, and strengthens business and personal relationships.  I want to thank all my friends and students around the world for listening to Your Educational Podcast… 

This is Dr. Anthony, signing off….

Are You Ready for Your Interview?

April 29, 2011

Hello everyone and welcome to Your Educational Podcast,  I am your host Dr. Anthony.  Our website is for professionals and students who are looking to improve their English as a second language.  Your Educational Podcast is written and published by Dr. Anthony.  Today’s topic is “Are you ready for your interview?”  Whether you are preparing for your university or a job interview, there are certain steps you can take to prepare for it.  Being able to answer confidently will depend on how much time, practice, and research you do before that important day.  Many of the questions that are asked during the interview do not have a right or wrong answer.  What is most important about answering questions during the interview is how you answer them.  What the interviewers are looking for is an individual who can answer a question without seeming too nervous.  The interviewers like to see their applicants show control and knowledge during the interviewing process.  Even before the interview has begun, the first impression that you give your interviewer is your appearance.  So you need to dress in a professional and comfortable attire. Let’s take a look at some examples of questions that may come out in a typical interview.

1. Tell us a little about yourself.

2. Why do you want to be a part of our university or company?

3.  Do you work well under pressure or deadlines?

4. Where do you see yourself in 2-5 years?

5. What have you learned from your mistakes in the past?

6.  What makes you angry?

7.  What are your strengths?

8.  What are your weaknesses?

9.  What is the most exciting thing you’ve ever done?

10.  What are your future ambitions?

11.  What do you like most about our university or company?

12.  Are you a creative person?

13.  Do you have any regrets?

14 what is the most difficult decision you have ever made?

15. Do you believe you are an honest person?

The above is a small sample of questions that many institutions use to qualify or disqualify a candidate.  You should do a little research on the Internet about the university or company that you’re interested in.  Knowing a little information ahead of time can give you an edge over other individuals seeking the same position. The Internet is a great resource to find different questions to practice .  Read over the questions that you find and write down an answer for each one . Have a friend or family member, pretend to be the interviewer and rehearse your responses.  Be sure to keep your answers clear and short.  Do not bore your interviewers with long responses.  Maintain good eye contact, it shows that you are confident and interested.  Try to avoid negative words, and keep the tone of your conversation on a positive note. The more you practice your responces,the more successful you will be at your interview.

This is your host Dr Anthony signing off.

K-pop: how South Korea turned round its music scene

April 20, 2011

TVXQ 007 K pop: how South Korea turned round its music scene

K-pop music is big business in South Korea…and its about time some control is being implemented to safe-guarding copy rights and prevention of piracy. Hopefully these improvements will spill over to other business sectors in South Korea…

Pass it on,

Dr Anthony

Yepod.com


poweredbyguardianREV K pop: how South Korea turned round its music sceneThis article titled “K-pop: how South Korea turned round its music scene” was written by Helienne Lindvall, for guardian.co.uk on Wednesday 20th April 2011 16.21 UTC

South Korean music has, traditionally, never been on the radar of major labels and publishers. Being one of the most technologically advanced countries in the world (out of a population of 48.6 million, 39.4 million use the internet), the country’s music industry suffered from rampant piracy for most of the past decade.

There was little revenue to be collected internally, and there wasn’t much demand for Korean artists outside the territory. Though Universal Music Group opened an office in the country over a decade ago, the only local artists it would invest in were classical ones.

But about four years ago – when, perhaps not so coincidentally, South Korea introduced anti-piracy legislation – Pelle Lidell, European A&R executive of the company’s publishing arm, turned his attention to pitching songs written by his roster of largely Scandinavian and British songwriters to Korean artists. Today UMG considers Korea to be one of the most important territories – and it’s all because of K-pop.

The K-pop phenomenon emerged at the beginning of the last decade, with Korean music production houses taking the concept of pop factories to levels way beyond The X Factor. Companies such as SM Entertainment and Play Cube Entertainment tapped into the 360 degree model way before the major labels – being independent record labels, talent agencies and publishers with their own academies where they groom young teenagers to be pop stars.

SME even has its own merchandise store in Seoul. The SM Entertainment building, set in what Lidell calls “the coolest youth district” of the city, contains a coffee shop, luxury restaurant, a section where you can take pictures that look like you’re sitting with the SME stars, and a store for SME artist memorabilia.

Though 55% of Korean music sales are digital, the company makes sure that physical CDs are attractive enough for the fans to splurge on them as well. It doesn’t release records in ordinary CD cases; they’re all in glossy luxury packaging. They’re often released in up to five different packages – and the fans buy them all.

To call SME an independent is almost misleading, as the company has 250 employees and has sold more than 59m records in the last year alone. “What UK label sells that many records of local repertoire in a year?” asks Lidell. “They’re the biggest in Korea. Today, many of the biggest US artists and songwriters, like will.i.am and Sean Garrett, shuttle back and forth to work with Korean acts.”

He adds: “I’ve never had a single release [in Korea] that has sold less than 400,000. Mirotic, a single by the group TVXQ sold around 2m in Korea and Japan (the group call themselves Tohoshinki in Japan). SME boy band Super Junior is Korean, but they’ve also put together a Super Junior in China. So sometimes when I get a cut with a song I’ll make three different adaptations: Korean, Japanese and Chinese.”

There’s also a lot of sync income in Korea. The song Top Billing Love – written by Karen Poole, Bloodshy and Avant, responsible for hits for artists like Kylie and Britney – almost made it onto a Britney Spears album in 2002. SME did a deal with mobile phone manufacturer LG and its biggest girl groups, Girls’ Generation and FX, did a version each of the song, calling it Chocolate Love, since LG were launching a new brown phone.

Girls’ Generation’s version went straight to number one. A few weeks later they released the FX version , which also went to number one. Then they released a joint version for LG, which also went to the top of the charts.

It took a bit longer for the recording side of UMG to get involved with K-pop. “It’s only in the past two years that we’ve seen proper growth in revenue from Korea,” says Sandy Monteiro, the president of UMG International in South East Asia. “Investing in this kind of artist development is not cheap. Though local classical artists are more niche, they’re a safer bet and require a tiny investment compared to K-pop acts. There are so many companies working with what we call ‘the Idol format’, so you’ve got a fight on your hands. But on 1 January last year we took the plunge.”

That’s when UMG decided to invest in Play Cube Entertainment, resulting in the label’s K-pop sales jumping from 9% of total Korean sales to 29% in 2010. But K-pop isn’t just a success in its country of birth. It’s also big in countries such as the Philippines, Taiwan, Singapore, China and Japan. While Play Cube’s biggest act, boy band Beast, reached six-times-platinum sales in Korea alone, it also sold gold in most other south-east Asian markets. Its biggest girl group, 4Minute, isn’t far behind.

“Beast are as big in South East Asia as Backstreet Boys were in the west, 15 years ago,” says Monteiro. Idol sales represent about 40% of all music sales in Korea, but they make up the bulk of all sales of Korean music in the rest of south-east Asia. That’s why UMG is now also licensing Korean repertoire that is not signed to the label, including some of SME’s acts, to countries outside Korea. “[The K-pop production houses] tend to be quite mercenary. But they’ve realised the value of partnering with a stable set-up like ours.”

Monteiro doubts K-pop will ever become as big in countries like the US and UK, as music fans in those markets would just be too critical about the lyrics and the acts’ accents when singing in English. That, however, doesn’t seem to be a major problem considering that while UK revenue from record sales shrunk by more than 11% in 2010, Korean overall sales were up 11.7%. This is why, at a recent industry event in Abu Dhabi, UMG’s head of digital, Rob Wells, indicated that K-pop was high on the label’s list of priorities, and Monteiro says UMG is planning to double its investment in Korea.

The fact that South Korea has very strict anti-piracy laws – including a three-strike rule for illegal downloaders – has helped turn around the fortunes of the country’s music industry. But UMG’s Korean managing director, Beom-Joon Yang, believes that there’s more to it. “We think the combined popularity of Korean megastar icons like Rain, Korean television soap dramas, top-quality music production in Korea, and a genuine love for Korean culture overall around Asia, have attributed to making K-pop part of mainstream pop culture.”

 K pop: how South Korea turned round its music scene

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China to make multimillion pound investment in beleaguered Spain

January 5, 2011

Agreements likely to involve public support for Spanish bonds and exports of olive oil, ham and wine


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